Latest from Our Blog
The never ending quest for new sources of insight.
Social vs. Networking Categorized by Age.
From Flicker: This picture shows directly to us that how social & networking influences a person’s life in different periods— early/ later education years, career years & post career years.
Taobao Dominates China Online Purchase.
Data from China Internet Watch‘s online shopping report (2009): 85% of the online shoppers choose C2C shopping sites as their first choice when they are planning for purchasing something. Seen from this graph we can have a clear view that Taobao has owned a large chunk of the online shopping market in China.
Top 5 Brands in Kaixin001 vs. Facebook
Data partly from Facebakers: According to the comparison we can find out which big players are now focusing in online marketing in China. One more thing is that the fans of top 5 in Facebook are much more than that in Kaixin001.
Personalities of China’s Top 5 SNS.
From Ogilvy PR‘s social media team: Including Kaixin001, Facebook, Renren, Douban and QQ, each of these SNS has been demonstrated by a typical user. Though Facebook is being blocked in China, people have their own approaches to access. Following are the detailed info (via Chris Tou) of the 5 users, enjoy! The Kaixiner (kaixin001.com) 32 years [...]
2008 vs. 2010: 10 China Youth Purchasing Priorities
From Bergstrom: As the young generation grows to be the main consumer group in China’s market, it is crucial for the big players to decode what young people are considering most while they are making their purchasing decision.
China vs. America; Who Do You Trust?
From Trendstream: One is the biggest developing market while the other is the most mature market, the factors that influence the purchasing desion of the consumers in these 2 markets are slightly different. Compared with the Americans, Chinese seem to be easily convienced by the country’s leader, well known company and famous bloggers, etc. What’s interesting [...]
China and Asia’s Very Different Online Motivations.
From Trend Stream: Among five Asian countries, netizens have different purposes while they stay online. It is interesting that netizens in China & Australia enjoy being connected with friends through the internet while netizens in Japan & South Korea share the almost same motivation: researching/ purchasing.
QQ (Tencent) Dominates Chinese Mobile IM Market.
From China Internet Watch: According to data released by Enfodesk, Q2 mobile IM market went up by 40 million active users; Tencent QQ leads with 60% market share; far beyond closet competitor Fetion’s (China Mobile) 22%. Related articles US China Internet Summit (downtheavenue.com) Tudou ‘That Love Comes’ Original Drama Series Debut (prnewswire.com) Chinese firms stake [...]
China vs. World; Internet Behavior and Usage.
Sources: BCG Digital Generations Consumer Research, 2009; Business Insider; BCG research. Note: NA means not available. 1 Includes travel booking, e-payments, and e-shopping. 2 “Other” in India represents sports (57%), e-greetings (57%), and dating and friendship (51%); in Russia it represents weather forecasts (67%). 3 At least 10% higher than the average level across all [...]
Zynga copied “Farmville” Still a Huge Hit in China.
From Plus 8 Star‘s Social Media in China: Different Than You Think: Though operators of farming game in SNS in China keepChin complaining of the decline of profit, the number of online farmers remains considerable. Furthermore, farming game brings considerable traffic as usuall and it will not phase out in a short time.
The Web’s Most Powerful Colors.
From Colour Lovers: An amazing aggregation of the world’s top 100 prestige brands. Anyway, besides the No.71—Tudou.com, it seems there is no other influential brand from China! In the forum of littleredbook there is a twin of this picture. Click to check the more detailed version if you are interested. Related articles The Most Powerful Colors In the [...]
Chinese Most Distrust Video Game and Virtual World Ads.
Data from an article in campaignchina.com: What we can receive from this illustration is how netizens in China deal with different online ads. The distrust ratio varies from ad channels and the most unreliable approaches seem to be ads in SMS & video games. Click to see the complete article.
Holaba; Ranking China’s Social Networks: Tencent Qzone Tops the List.
Data from Holaba: Holaba.com is a site speciallized in aggregating comments on different prestige brands in almost every business field in China. The resource of this graph comes from its poll function (see the screenshot below) which has now ranked Qzone (Tencent) as the 1st SNS in China. Related articles Social games help drive growth for [...]
China’s Tencent; Dominating Global Internet Giants Google and Amazon.
From GWC‘s Report Chinnovations on The New Media: Due to large number of users, in 5 years time Tencent has already become the 3rd internet company, after Google & Amazon onChina’ market cap. The ferocious increasing speed just leaves Google & Amazon far behind.
Growing Trust in Online Payments; Big Boom for China eCommerce.
From GWC‘s Chinnovations on The New Media: Compared with the distrustful attitude towards online payment several years ago, netizens have become mature when they are dealing with e-commerce. And this engenders the booming development of e-commerce in China.
China’s Tencent beats Facebook Across the Board.
From GWC‘s Chinnovations on The New Media: Though Facebook is pretty hot all over the world, this statistical picture has just revealed a fact: Tencent is overtaking it on subscribers, revenue, net profit and market cap. With the generalization of internet in China, the local superiority of Tencent will become more obvious.
Chinese Internet Company Profits Significantly Trump American.
From GWC‘s Chinnovations on The New Media: Leave Google aside, the margin of the rest of the global players seems to be weaker than that of the China internet companies. And in China, NetEase & Tencent have shared the largest portion of the internet market collectively.
How International Brands Engage China’s Netizens.
Form OgilivyOne Worldwide’s Frands : In January 2010, Youku was ranked #1 in Chinese Internet video sector according to Internet metrics provider CR-Nielsen. If the commercial has been executed well , the campaign will go with a favorable start.
What Chinese Use Mobile For (Besides Phone Calls).
From CNNIC’s 26th Statistic Report in July, 2010, we can discover that the IM penetration rate still dominates the utilization of mobile. Anyway, acquisition of information & entertainment follows quite closely behind it.
China Netizens Most Likely Affected by Internet vs. Worldwide.
Dragon Trail’s China Travel Social Media Marketing Report: This graph shows intuitively to us that compared with people in other countries, Chinese are much more easily influenced by the internet; comments & reviews.
China’s Most Preferred Social Media Sharing Sites.
Form OgilivyOne Worldwide’s Frands: Taking the lion’s share of IM users, QQ occupies the 1st rank with no doubt. While chatting with friends, netizens share their reviews or opinions spontaneously affecting both personal and commercial actions.
China Viral Ripple Effect.
From Sinotech Group’s Buzz Generation: The report indicates that in every single day, or even every single hour, a new conversation will take place and it may engage millions of netizens in a ferocious speed if the topic is luring.
Chinese Use Mobile to Access Internet more than Desktops.
CNNIC’s Statistic Report in July, 2010: The mobile utilization rate has increased 5.1% in half a year while the desktop utilization rate only increased 0.2%. With the popularization of smart phone, the internet access rate of mobile may surpass that of desktop some day in the future.
Most important Activities in China Social Media.
Chosen from Nielsen‘s APAC Social Media Report(June, 2010); Personal & Communities will soon surpass traditional China network channels: Search Engines & Directories and Portals. Nowadays China netizens prefer to share their experience with their friends through the internet.
How Powerful is Word of Mouth in China?
From McKinsey‘s Mesuring of WOMM (Word of Mouth Marketing) Report (June, 2010): As ordinary customers in one of the greatest developing markets around the world, Chinese consumers’ purchasing decisions are easily influenced by the reviews or recommendations of their friends. That’s why WOMM is more and more valued by both prestige & common brands in China market.
Chinese Consumers Prefer Neutral Social Media Channels.
From Roland Berger Strategy Consultants and CIC: Due to the worry that “negative posts will be deleted” on official company sites leading to failure to express their opinions freely, China consumers prefer to use the third party BBS for objective discussions about the product they are going to purchase or they have already owned.
Major vs Minor China Social Media Networks.
This illustration is chosen from Nielsen‘s APAC Social Media Report (June, 2010): The 4 dominators are colored brown and they are: BBS section, including mop.com, bbs.sina.com.cn, tianya.cn, bbs.qq.com, club.sohu.com; Social Network section, including kaixin001.com, renren.com; Blog section, including blog.sina.com.cn, blog.sohu.com, hi.baidu.com, blog.hexun.com; Microblog section, including t.sina.com.cn, digu.com, t.sohu.com, t.qq.com.
13 Top Social Media Activities of Chinese Netizens.
A graph from Frands Report from OgilvyOne Worldwide: It is obvious that China’s netizens spend a lot of time and energy on the aquisition of information. The second is to communicate with friends and search for news. The graph above gives an excellent view of China netizen social media activities.
The Buzziest Brands in China Social Media.
Picked up from Edelman‘s China Digital Brand Index: During the period of 2010 FIFA World Cup which has helped drive a record of amount of social media traffic, Samsung worked with 3 major portals including Sina, Sohu and Tudou.com to launch social ads and initiate online competitions. As a result, Samsung became the buzziest brand [...]
Trust in Social Media Channels in China.
Adopted from ADMA Digital Marketing Yearbook 2010 Just as being conjectured before, WOMM (Word of Mouth Marketing) becomes the most important & effective approach for branding campaign in China, maybe also around the whole world.
Evolution of China Social Media (1994-2010).
Selected from Roland Berger and CIC Strategy Consultants’ Chinese Consumer Report 2010: China netizens prefer to share their reviews or experience through internet in recent years, and they have changed from discussing simple topics, to becoming active participants in all things digitally social. From discussing topics through BBS, to discussing their lives on IM, and expanding [...]
Introductions to China’s Popular Search Engines.
Today we are going to talk about the most popular search engines in China. Before we start, let’s see something about SEO which matters a lot in China internet marketing. A quick definition of SEO: Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in [...]
Engaging China’s Netizens; Activity + Reward.
From CIC, China’s netizen’s preferred activities online. We see a distinct preference for Entertainment driven activities, followed by events and lottery. China’s social environment, both online and offline push emphasis for low-cost methods of interaction on the web, be it social or entertainment driven. This leads us to rewards for interaction. China’s netizens tend to be practical, [...]
Top Activities of Chinese Netizens; based on Income Level.
From Synovate China Media Atlas; Chinese activity by income levels. Upper income leveled Chinese lead digital engagement; with top information searched being financial this gives insight into China’s psychographic priorities.
![Hu Yanping, with the Data Center of China Internet (DCCI), gave a speech at a forum held in Beijing on Thursday. [Qiang Xiaoji/chinadaily.com.cn]](http://www.resonancechina.com/wp-content/uploads/2010/07/chinadaily.jpg)
Chinese Netizens Create 50.7% of Total Internet Content.
From China Daily: For the first time in history, Chinese Internet users have produced more content than professional websites. Hu Yanping, of the Data Center of China Internet (DCCI), said the era of Web 2.0 has officially overtaken Web 1.0 as the amount of content generated by personal users on blogs, online forums, social networking sites [...]
Rich Chinese Prefer the Internet vs. Offline Channels.
From Synovate China Media Atlas; channel preference of higher income’d Chinese. Higher income’d Chinese tend to prefer Internet channels vs. all other available channels. While outdoor and TV are strong, expect offline channels to lose ground to digital communication medium; primarily due to low-cost and easy access vs. other channels.
Prestige Brands Most Buzzed on RenRen & Qzone.
Complied by L2, the below graph shows brand buzz on one of China’s most popular SNS sites RenRen.com (a Facebook clone) and Qzone. From this we get a pretty good idea of buzz in English and Chinese, but further, we get a sense of populations across these social network sites. You could almost see these [...]
How Smart Are Foreign Brands in China?
A survey of China’s prestige brands by L2 reveals interesting findings. Amazing stats are 20% Brands focused on Chinese consumers that do not have a Chinese language website. While its understandable that ecommerce isn’t enabled for many sites due to issues spanning credit cards, trust purchasing online, as well as monster Taobao.com eating up about 75% of [...]
Day in the Digital Life: China’s Young Professionals.
According to BCG, China’s young professionals are quite digitally connected; however, when we scan their days we see a distinct difference in the manner they regard digital tools. Key element is using digital primarily as a communication device; while younger teens and university students focus on social sharing, communication, MP3 downloads, etc – young professionals take a [...]
How Social Media Affects Chinese Buying Decisions.
From CIC, we can track the buying process Chinese netizens progress through before the buying decision is made. Tracking the decision process for purchasing a netbook, we can see how the initial inquiry arises, and how a Brand is selected from the buzz. Netizens value collective opinion first, and then look to popular advocates second to confirm [...]
