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The never ending quest for new sources of insight.
2011 Distribution of China Social Media Network Active Users
Data from Tech Rice: The graph shows us clearly how China’s SNS active users are classified by city levels and age segments. 70% active users of Sina Weibo, who has claimed to have more than 100 million registered users on March, 3, are reported to be above 30 years old and maybe this is one [...]
Battle of China’s Microblogs; Sina vs. Tencent.
Data from Baidu Index: Though being claimed to possess more than 100 million registered users, Tencent microblog (green) shows significantly less buzz (activeness & on site time) than Sina Weibo (orange). Meanwhile, it is reported that the number of users of Sina Weibo has also surpassed 100 million on March, 3. 数据来自百度指数：尽管腾讯微博声称已经拥有了超过1亿的用户，但其用户活跃度及在线时间却不及新浪微博。另外，据报道新浪微博在3月3日宣布其用户数量也超过1亿。
China’s 4 Microblog Personality Types.
From Incitez‘s Microblogging in China: According to the report, here we got 4 kinds of microbloggers, or maybe to all the SNS users, this way of identification also works. As the microblog is getting more and more influential in China, so it becomes pretty important to understand how the microblog users are behaving and how [...]
4 Types of China Tweets Most Retweeted.
From Incitez‘s Microblogging in China: Seems the celebrity effect still works well on China microbloggers, and the interesting stuff are also appealing to them. So how to utilize these influential factors to create useful marketing strategy in China? This graph may have told us a general direction to go toward. 选自Incitez的微博在中国：明星效应在中国微博用户中似乎仍然起效，并且网民们也很关注趣闻轶事方面的微博内容。那么如何运用这些颇具影响力的因素来创造出行之有效的营销策略呢？也许我们可以参考该图标指给我们的几个方向。
China Netizens Top 17 Mobile Phone Activities.
Data from Research in China: Smart phone gets quite common in China due to its multi-functional features among which quick internet access ability is most popular among young people. So what they usually do with this mobile access to internet? Chech the graph and you will have a general idea about it. 数据来自 Research in [...]
Baidu 83.6% Search Query Market Share.
From China Internet Watch: Ever since the censorship problem in China, Google has been squashed by Baidu gradually. Now according to the data form iResearch in Q4 of 2010, Google appears to have only 11.1% of China’s search query market share while Baidu owns as much as 83.6%. So does it mean Baidu will rule [...]
China Social Media: Tencent Microblog (+36%) vs. Kaixin001 (-54%).
Data from Baidu Index: Orange line stands for Tencent microblog and green one for Kaixin001. Though being launched in April 2010, pretty new when compared with Kaixin001, Tencent microblog is neck and neck with Kaixin001 on user attention index in February, 2011. Tencent microblog has just claimed that its registered users had reached 100 million [...]
China Social Media Popularity: Kaixin001 (-54%) Sina Weibo (+85%)
Data from Baidu Index: Orange line stands for Sina Weibo and green one for Kaixin001. China top social network— kaixin001, seems to be fading away gradually. Since July, 2010, netizens seem to transfer their attention to the new favorite— microblog, then Kaixin001 starts to suffer its continuous decline. To the contrary, Sina Weibo (China’s Twitter), [...]
“Unidentified” Chinese Digital Media Takes 14.5% of Market.
From iSearch: In 2010Q4, the main change in online advertising reflects in two aspects: first, the video & rich media has suffered a reduction of 0.9% which fell to 7.6%; second, other kinds of advertising keep growing to 14.5%. While search engine and text advertising etc. are relatively stable. Two factors probably account for the [...]
China Internet Penetration According to City Tiers.
From ChinaInternetWatch: China’s Internet penetration rate (IPR) is 34.3%, higher than the world Internet penetration rate. Provinces with IPR higher than 34.3% can be classified as Tier 1. According to the Internet World Stats, world wide Internet users reached almost 2 billion by 30th June ’10. There were about 1,966,514,816 online users with a penetration [...]
China’s Internet Grows 5% to 35% Total Penetration.
From CNNIC: As we can see in the graph, in the end of 2010, there were 457 million Chinese Internet users; the increase is about 73 million. The Internet penetration rate reached about 34%, yet there is still plenty of room for growth over the coming years. 在图中我们可以看到，中国的网络用户于2010年底已经到达了4.57亿，相比去年增长了7千3百万，互联网渗透率到达了约34%，在未来的数年中，还会有很大的上升空间。
Chinese Netizens; 40% Over 30 Years Old.
From CNNIC:: In 2010, the percentage of users over the age of 30 increased, but over half of the total online population are still those who under 30. However, it is a trend that the percentages of the internet users of 4 decades from 10 to 49 are getting closer and closer. 在2010年，30岁以上的互联网用户的比例有所增长，30岁以下的网民人数仍然超过了一半。然而，10岁到49岁的4个年龄段的互联网用户所占比重越来越接近已经成为了一种趋势。
China’s Most Used Digital Applications.
From CNNIC:: The top 3 Chinese internet application on all devices are: Search engines, Music & News while it’s a little different from those on mobile devices only which are: Instant messaging, News & Search engine. Did you notice the one and only application which has the higher usage rate on mobile devices? Yes, that’s [...]
How Chinese Search For Group Buy Sites.
From BAIDU DATA: As we find in the chart, the search for group buy site such as “Meituan” “Nuomi” occupies over a half. Due to the huge amount of group buy sites, the group buy navigation site has become a better choice for consumers to have quick access to what they want. 从图表中我们可以看到直接搜索如“美团网”，“糯米网”这样的团购网站的行为占了绝大多数。而因为越来越多的团购网站的出现，团购导航网站可以为人们提供更快捷更方便的服务。
China’s Internet; 450M: Only 35% Potential Capacity.
Data from DCCI: Netizen’s penetration rate is the result of dividing the population with the amount of netizens. Now China owns 450 million netizens (info from Sohu IT) while the penetration rate is only 34.8%, which is far behind that of North America, Australia and Europe. The internet market in China remains to be quite [...]
China Digital Behavior: Microblogs vs. Social Networks
Data from DCCI: The mighty social media, microblog and social network sites account for a large chunk of netizens’ spare time. According to what’s being presented in the graph, we find obvious differences among the following aspects: mood recording/ updating, friend communicating, and interesting topic discussing. It seems the micro blog just turns out to [...]
+25% Increase on China’s Top Female Websites.
Data from Alexa: The graph is about the on site time of the top female sites in China— Yoka, Elle, Rayli and Pclady. From the graph we can see that Pclady, after reaching the top in November, has an obvious fall recently while the others remain relatively stable. 数据来自Alexa: 这张图表显示了网民在中国各大知名的女性网站上的在线时间，有Yoka, Elle, Rayli和Pclady。我们可以发现在11月份Pclady的数据达到顶峰，而在最近则明显下滑，其他网站的数据都相对比较稳定。
Q4 2010: China Search Engine Revenue Market Share.
Data from iResearch: From iResearch’s year end report, the domestic search engine market revenue of 2010 Q4 is said to be 3.29 billion rmb. With no doubt, Baidu tops again with its local & policy superiority; Google follows with 24.3% share; Sogou, famous for its music searching function, being ranked at the 3rd; Soso, due [...]
China Digital Landscape Turbulence.
Data from DCCI: According to the PV conversion graph we can see that in the cyber wrold of China, it is Social Community that keeps raising for the past 2 years while the rest are suffering up-and-downs periodically, even the constantly obvious decrease. How to take over the social community market becomes crucial important to [...]
Sina Weibo’s Population: Males: Quantity; Females: Quality.
Data from DDCI: Among the 50 million (Oct, 2010) Sina Weibo users, it’s reported that male account for a larger part while in the statistic result of active Weibo users, however, female dominate. It’s crucial for the marketers to figure out how & what the Weibo users are thinking, and then they are able to [...]
Calculating Word of Mouth Equity.
From McKinsey Quarterly: By looking at the impact—as well as the volume—of the word-of-mouth messages, this metric lets a marketer accurately test their effect on sales and market share for brands, individual campaigns, and companies as a whole. 通过对口碑营销所传达的信息的力度以及强度上的观察，我们发现通过该标准（如图），市场营销人员可以精确地检测WOM信息在整个品牌产品销售、市场份额（变化）、公司以个别的营销活动中所发挥的作用。
Renren Introduces Social Ad Revenue Value Model.
From Tech Rice: In November, RenRen held a series of promotional events, called the The RenRen Effect, in Shanghai and Beijing to introduce its Social Ads Value Model in China. With its “RenRen Effect,” RenRen is trying to introduce this concept of ‘derivative value’ (comes from Facebook) to Chinese brands and advertisers. RenRen’s statement also [...]
Traffic Plateau of China’s Top Social Networks.
Data from Alexa: As we have made a comparison among the top 3 SNS in China— Douban, Renren and Kaixin001, from the data in Alexa, we can see that it is Kaixin001 that keeps rising generally while Renren remains stable, and Douban, after being up & down for several times, has an obvious fall in [...]
Evolution of New Social Media Channels.
From McKinsey Quarterly: Marketers must adapt to the varying effects of different media types on budgets and revenue flows; introducing two new additional media “sold” and “hijacked” to the “paid, owned, earned” model. Paid Media: Paid media include traditional advertising and similar vehicles: a company pays for space or for a third party to promote [...]
China Mobile Internet Market Value Reaches 5.11 Billion.
Data from iResearch: In October, the number of Chinese mobile users has reached 800 million and the number keeps increasing. Meanwhile, due to the reviving of the mobile value-added service market in China, the mobile internet market has risen again since the 3rd quarter of 2010. Now the market value has been estimated to be [...]
Chinese: The New Dominant Language of the Internet
From The Next Web: As now China owns more than 440 millino internet users while the internet penetration rate is only 32.6%, the dominant position of English decrease if China keeps the current internet growth rate in the coming 5 years.
China Social Media Infographic: China Cyberworld Map
Its’ an interesting work from Sina Weibo(China’s Twitter). In this map you can find most of the major sites in China’s cyberworld. Now let’s go through it from the Desktop Software Empire(DSE) where you can find Tencent QQ & 360 antivirus, the two who have been fighting with each other a month ago. Thunder also has a [...]
Baidu and Google Lead in China Internet Market Share.
From Meihua Info: The graph is about the ad marketshare of the first 3 quarters in 2010 in China internet market. Baidu, based on its mighty search engine, tops in the rank. Due to the censorship problem in the beginning of this year, Google has lost partial control of China market, it follows Baidu as the 2nd in [...]
Chinese Spending 13% Less Time on China Social Networks.
Data from Alexa: The time of netizens spend on SNS has reduced gradually in the past 6 months. As to now, the on site time of Douban.com is around 9 min while 13 min for Renren.com and 19 min for Kaixin001.com. The SNS heat is fading in China, like the dropping of the temperature in winter.
Building a Social Media Business Structure.
From Jeremiah Owyang via Sam Flemming; the different social media structures set up by Western business. Interesting in general, but is it applicable to China? So far my experience is the centralized model; this is likely due to China’s fast pace and high turnover rates leading to simplified structures, especially true when the initiative is [...]
Qzone vs Facebook: China vs World.
Image from Vincos Blog: From the latest data aquisition of Google Trends & Alexa, we can see that though Facebook has colonized almost 2/3 of the world’s netizens, people in China, Russia and half of South America remain isolated. As to China, there are 400 millions active QQ users(while Facebook owns 500 million users worldwide) and this [...]
Insights of China Online Game & Gamers.
From Niko Partners: 1. Chinese gamers prefer the Free-to-Play (F2P) model of online games in which online operators generate revenue via the virtual economy, rather than the time-based model in which access is provided for a fixed number of pre-paid hours. 2. 63% of gamers surveyed increased their spending on online games in the past year. 3. [...]
China Online Shopping Penetration Rate.
From China Internet Watch: East coast cities (blue bar) showed high penetration rate of online shopping but the west (red bar) is a fast growing market with high potential. Please note that the 17 cities shown above do not represent a ranking of national online shopping penetration rate; these cities are sampled in online shopping [...]
Chinese Internet: 500% Revenue Increase by 2015.
Picked from McKinsey Quarterly: It is being estimated that within five years, this billion-plus user market in Asia (mostly in China) may generate revenues of more than $80 billion in Internet commerce, access fees, device sales, and so forth. Digital marketing and internet sale in China are supposed to have a vigorous growth in the coming 5 [...]
China’s Twitter; Sina Weibo reveals usage statistics.
On Nov, 16, 2010, Sina held a China Weibo developer conference. As the biggest blog platform in China, Sina Weibo has released data regarding platform performance since inception in 2010. Sina Weibo demonstrates how it influences Chinese netizen’s daily life; with 400 million netizens and only 50 million Sina Weiboers, Sina’s got a good first step [...]
Mapping Facebook’s World Relationships… China not included.
Picked this up from Kai Pan and Mashable, it’s a great map of Facebook’s relationships across the world. Notice China is almost completely absent expect for a few specks on the east coast mainland. Thank you great firewall for making China social media agencies relevant
Understanding Kaixin001′s Audience.
From Holaba SNS Overview: A detailed analysis of how the Chinese people in different parts of China handle Kaixin001. From the graph we can find that Kainxin001 really dominates in east & central part of China mainland. HS means Holaba Score, it is a reliable indication of the recommendation power of the SNS, or a brand.
Social vs. Networking Categorized by Age.
From Flicker: This picture shows directly to us that how social & networking influences a person’s life in different periods— early/ later education years, career years & post career years.
