Latest from Our Blog
The never ending quest for new sources of insight.
Social Media and the Periodic Table of SEO Ranking Factors.
From SearchEngineLand, this is a pretty cool illustration of factors contributing to higher (or lower) SEO rankings. Also interesting is how much social media is comes into play – areas such as “reputation”, “shares”, “authority” all with different methods of measurement are also significant in determining if people can find you online via search.
4.53MM Hrs Spent/Mth: China’s Top Fashion Sites.
Data from iResearch: According to iResearch’s report, though the VVT(valid view time) of Yoka has decreased 27.4%, it still tops all the other fashion sites with its 2.87 million hours view time. What follows is Rayli who has 1.66 million hours per month and gains 10.0% of the total valid view time of these 10 sites [...]
86.4% Chinese netizens watch online video.
Taken from China Internet Watch: It is reported that 86.4% of Chinese netizens (means nearly 340 million people) love watching video when they are online. Total valid view time in Q1 is 3.64 billion hours, increasing 22.1% from that of the previous quarter. From the graph we can see that Youku, Tudou and Qiyi have collectively [...]
2010 China social media marketing revenue: 1.06 billion.
From DCCI: The yearly growth rate of the revenue of Internet community marketing (BBS, social media marketing) turns out to be 35.3% in 2010, and it will keep increasing in the next 5 years.. while the revenue growth rate of search engine marketing, video marketing will decrease by 30%-40%.. and revenue in portal site marketing is [...]
Microblog marketing dominates China online advertising.
Taken from the Marketing Report of Sina Weibo: After the “Year of Weibo”, microblog platforms in China are now increasing. According to iResearch’s analytic data, among the five listed major marketing appraoches in China, microblog marketing currently is with the lowest cost and performs best in these 3 important indexes: influence, interactivity and accuracy. 摘自新浪微博营销报告：在经历了“微博元年”之后，中国的微博平台目前正在获得丰收。根据艾瑞的分析数据，在表格中列出的国内重要的5种营销手段中，微博营销的花费最低，且在影响力，互动性及精确性这3项重要指标中的表现最为出色。
Chinese average 13.72min playing online games.
Data from CNZZ: According to the data from CNZZ, domestic netizens now spend most time on web online games while the fewest on single social network game. As the fundamental function of a SNS, the interactive social network game can only hold the users for 3.12 minutes. It seems that the “Farming” age has passed away. 数据来自CNZZ：根据CNZZ的数据来看，国内的网民们在网页网络游戏上花费的时间最多，而在单人社交游戏上花费的时间最少。对于作为社交网站基本功能之一的互动型社交游戏，网民对其所花费的时间仅为3.12分钟。看起来“全民偷菜”的时代已经结束了。
China, Time Spent: (+)44.8% Internet, (-)42.5% TV.
Data from CTR China: Based on CTR China’s Media Audience Research & Report, Q4, 2010: compared with people’s time spent on TV in 2009, that of 2010 has decreased by 42.5% while the time spent on Internet has increased by 44.8%. Though TV marketing remains most used in China, with fast popularization of Internet, the online marketing will catch up [...]
Infographic: What the Largest Social Media Companies Are Worth.
Picked this up from the Atlantic, it’s an interesting inforgraphic charting the valuations of today’s top social networks. Interesting stuff.
User base and profits of China’s top social media networks.
Data from Red Tech: Through this China SNS brief profile matrix we can see Tencent has the largest number of registered users while it’s Renren that gains the highest revenue from its 120 million users. The breakeven 51.com, founded in 2005, now has 180 million users— 60 million more than that of Renren.com. Compared with [...]
Only 7% Chinese use mobile Location Based Services (LBS).
Data from DCCI: IM is always the arch function of a smart phone, but from DCCI’s latest mobile internet application report we can see that now 86.1% mobile internet users has chosen “View News” as their first option, 10% higher than that of IM. Also we can see their are 22% users choose “Others”, this percentage is [...]
43% China’s marketers use social media for improved sales.
Taken from DCCI: In eyes of China’s marketers, the greatest benefit social media marketing brings to an enterprise is company exposure while the lowest is sales increase. But the final goal of marketing is to enhance sales volume and raise the revenue. So how to control conversion between company exposure and sales increase means a lot to marketers and enterprises. Meanwhile, [...]
From 1999 to 2011: Evolution of China Social Media Networks.
From Red Tech‘s SNS report: The above almanac is about all the counterparts of Facebook in China. Though Kaixin001 has been established in 2009, it now becomes as influential as Douban (March, 2005) and Renren (December, 2005). Till now, Tencent’s Qzone(March, 2005) still owns the largest number of users due to the massive amount of [...]
Beauty and Social Experimentation.
Picked this up from Leo Saraiva and Jeff Bridges, it’s an experiment conducted by the Washington post on beauty and perception applied to social context. The experiment is poetically summerized on Jeff Bridges’ website: Washington, DC Metro Station on a cold January morning in 2007. The man with a violin played six Bach pieces for [...]
End of computers as we know it [Infographic]
Picked this up from Daily Infographic; yes I know its not about China social media or digital campaigns, but since it looked so cool I figured I’d post it anyway. Enjoy.
Time on Site: Weibo vs Kaixin001 vs Renren.
Data from Alexa: With no doubt, Sina Weibo tops again in the on site time comparison with Kaixin001, douban and renren. Douban, where the literary gathers, goes pretty steady with 10m; the 2 old adversaries— Kaixin001 and renren, are fighting as usual, and currently it seems Kaixin001 prevails. 数据来自Alexa：新浪微博毫无疑问的在这场与开心网，豆瓣网以及人人网的在线时间对比中再次胜出。作为文艺青年聚集地的豆瓣网一直都保持着平稳的走势；开心网和人人网这两个老对手依旧在缠斗，目前来看似乎是开心网占据上风。
35.7% Chinese netizens visit China social media networks daily.
Data from DCCI: Netizens in China remain sticky to SNS. According to the graph from DCCI, the number of SNS daily users has reached 35.7% (of the whole SNS users). This number tends to keep increasing. 数据来自DCCI：中国网民对于社交网络仍然十分痴迷。从DCCI的数据表上我们可以看出在所有社交网站的用户中，每天都会登陆的用户的数量已经占到了总用户的35.7%。随着互联网的进一步普及，这个数字也会保持持续的增长。
Chinese netizens more creative and critical than US.
From CIC: The stats shows that Chinese netizens don’t like to join in (the campaigns) but prefer to commenting, creating, collecting, spectating and interacting (mostly with the other netizens). Maybe that’s why the UGC (user generated content) in China is so considerable (for more details, pls click). 来自CIC：该统计数据显示比起真正参与（商家的推广活动），中国网民还是比较喜欢做评论，自行创造，收集信息，旁观以及（与其他网民）互动。这也许就是中国的网民原创内容数量如此之大的原因（详情请点击这里）。
Infographic; A World Without Facebook
Picked this one up from Daily Infographic.. amazing stats for an amazing company.
Which digital platforms best influence China’s netizens?
From CIC: The suggestions from netizens on platforms such as professinal bbs, blogs and microblogs are reported as reliable as that of their friends or family members. As to the voices on those platforms with score range from 8 to 8.2, they can also be accepted by the netizens. Highly like to be driven by commercial [...]
The 7 types of Chinese Netizens.
From McKinsey: 1. Digital Junkies: spend more than twice as much time online as all other segments; early adopters of high tech gadgets; skewed toward single 18-25 year-olds in Tier 1 cities. 2. Gamers: spends most time on PC games; heavy users of social networking; skewed toward young low income consumers in low tier cities. 3. Info-centrics: [...]
Rand Han to speak at 2011 SES Shanghai.
Hello all, this is Rand Han, Strategy Director and Co-Founder of Resonance China. I wanted to invite you to 2011 SES (Search Engine Strategies) Shanghai, an event I’ll be speaking at this May 24-25th in Shanghai on the subject: Using social media to meet your business objectives. I’ll be sharing the stage with China’s digital [...]
What content best influences Chinese Netizens?
From CIC: The above illustration figures out that the exp sharing post is amazingly welcomed by the netizens and it also turns out to be the one of the most effective approaches for IWOM. Product evaluation and “Shai” product follow behind as they are important to those potential buyers. 来自CIC： 该图表指出那些经验分享类的帖子往往受到网友的热烈欢迎，这类型的帖子正成为网络口碑营销的主要手段之一。产品评估以及“晒”产品紧随其后，因为它们对于潜在的购买者来说也很重要。
How they use digital: USA vs. China vs. India.
From McKinsey: Though China lags in almost every part in the illustration, the time spent on IM and info search by Chinese digital consumers have surpassed Americans. Maybe it’s because that Chinese are more work & communication centric in the internet application. 来自McKinsey：虽然中国几乎在所有表中列出的项目中都落后于美国，但是，对于在及时通讯及信息搜集方面所使用的时间却高于美国网民。似乎是因为中国网民在互联网应用上更倾向于工作及交流。
68% China Microblog users influenced by WOM.
via DigiCha: From the latest research conducted by Red Tech— a Shanghai based advisory firm, we find that WOM from friends, classmates or colleagues is the major factor converting new users to Sina Weibo members. 摘自DigiCha：从上海的一家本土咨询公司Red Tech的最新报告中我们发现：中国网民成为新浪微博用户的最主要的原因是受其朋友，同学或者是同事的影响。从另一方面来看，这样的结果也向我们展示了口碑营销在中国的巨大影响力。
Top China Social Networks: Members vs. Loyalty.
Data from CNNIC: According to CNNIC’s latest Chinese SNS users’ report, Renren has dominated the whole SNS market with its 39% market share and most stable user foundation (user loyalty as high as 69.6%). However, the report has excluded Qzone which may have a bigger market share and higher user loyalty when combined with Tencent Pengyou. [...]
2011 China social media landscape
From CIC: Here is the latest illustration for China social media landscape. Among all the 17 social medias listed up there, Tencent created 8, while Baidu and Sina have created 4 each. Maybe leveraging its huge user database is Tencent’s winning key in expanding its various business in China’s internet market efficiently and effectively. 来自CIC：该图是关于中国社会化媒体总览的最新版本。在该图所提到的17种社会化媒体中，腾讯一共涉及到了8项，而百度和新浪都只有4项。腾讯所拥有的巨大的用户数据库可能是其在中国快速高效地拓展不同业务的关键所在。
The how & why of selecting a microblog in China.
via DigiCha: As the passed 2010 being dubbed as “Year of the Microblog in China”, it is much more vital to understand how do China netizens select a microblog platform in 2011. Red Tech, a Shanghai based advisory company has rolled out research on the microblog users and the result is as above. The celebrity aura is getting [...]
China White Collar vs. Students; time spent online vs. mobile.
Data from DCCI: During the weekdays, the white collar spends more time than the student on internet on the non video content; meanwhile, the student uses mobile more frequently than the white collar. The reason might be that it is easier for the white collar to access the internet with thier computers while the students [...]
Mobile usage in China vs. Hong Kong
From Asian Correspondent: Hong Kong mobile users’ activity peaks around 9 am and the frequency of each of the listed usages is higher than that of China mainland mobile users. But, when it is 10 pm, mainland users are more active than Hong Kong users. 摘自Aisan Correspondent:香港手机用户的活动在上午9点时达到了顶峰，并且在每个列出的使用功能上的应用频率都超越了大陆用户。但是在晚上10点的时候，大陆的手机用户却表现的笔香港用户更加的活跃。
35% Chinese luxury purchase influenced by digital & WOM.
From McKinsey‘s Insights China_Luxury Goods: As to the luxury product market in China, its in-store execution that gets most consumer attention while the internet is gaining more importance than traditional media. Meanwhile, WOM is also quite influential to China luxury product consumers. 选自McKinsey的Insights China_Luxury Goods：对于中国的奢侈品消费市场来说，实体店铺的宣传往往能收到最好的效果，而互联网上的推广也越来越收到重视。同时，中国的奢侈品消费者们对口碑传播也比较关注。
P&G China; 5.18 billion and 5.8% market share.
Data from CTR China: The daily chemical giant P&G has been ranked at top among all the big players in China with its 5.18 billion us dollars ad expenditure in 2010. 数据来自CTR中国：保洁，作为日用化工产品产业的巨头，在2010年以其51.8亿美金的中国国内广告开支名列各大企业之首。
Chinese students hate China advertising.
Data from DCCI: The graph is about how much the audience could accept an ad which has been carried out in various ways. The blue bar represents for general acceptance while the red one is for the student and the green one is for the white collar. Besides email ad, moving flash ad, pop message ad [...]
China Social Media Monster: Qzone 40 million UV per day.
Data from Google Trends: First, let’s compare the daily uv of sina weibo and tencent weibo, following is what we got: It seems both of these 2 micro blog platforms have around 3 million uv per day; what if we add in qzone.qq.com of Tencent? Here is the result: The SNS like Qzone, anyway, has [...]
Comparing International Social Media to China local counterparts.
Picked up from Sohu IT: Ogilvy has released a diagram about Chinese social media sites and their foreign counterparts on March, 3rd, 2011. Check the picture you will find that as to each kind of oversea social media sites, we all have the relevant Chinese versions, such as Sina Weibo for Twitter, Ushi for LinkedIn, [...]
China’s “Linkedin” clones: Ushi vs. Tianji.
Data from Baidu Index: Ushi, being thought as the one of the most qualified business social network sites (BSNS) in China, has gained a 103% increas on its user attention index during the last 3 months. However, Ushi still falls behind Tianji— another BSNS which has surpassed Ushi twice since Feb, 28 and now is with twice [...]
China’s Most Popular BBS/Forums; Mop vs. Tianya.
Data from Baidu Index: Mop and Tianya, as two of the most popular BBS among China’s young generation, have vied with each other for a long time. From the data we get, though Tianya gained more user attention during last month (66%) while that of Mop is only 5%, Tianya still falls behind Mop on [...]
Sina Commands 56% of China’s Microblog Market.
Graph from CICC ‘s Investment Focus: According to iResearch, Sina takes 56.5% market share on active users basis and 86.6% browsing time basis in 2010 China’s micro blog market which tends to agree that Sina Weibo is the definite micro blog platform leader in China. 图表摘自中金的投资热点：在艾瑞2010年的中国微博市场调查中，新浪微博在活跃用户数据上以56.6%的优势位于首位，在浏览时间数据表中更是以86.6%的巨大优势独占鳌头。而对于国内的微博市场，似乎也正趋向于承认新浪微博的领导地位。
China’s Top 15 Social Media Networks.
Data from Tech Rice: This is the latest statistic report from Tech Rice about the data of China’s social networking sites. It’s interesting that Sina Weibo has just claimed its aquisition of 100 million registered users, but the reg. users here in the graph for Sina is only 90 million. Meanwhile, Tencent Qzone, being an application of [...]
Comparing China’s “Linkedin” Clones.
Data from Alexa: Linkedin has been blocked several days ago but now seems to come back. What if one day Linkedin suffers the same destiny with facebook or twitter? Then we have our Chinese Linkedin sites— Ushi, Tianji, and Wealink. Have a look at the data of these domestic BSNS, though Ushi with the best [...]
2011 Distribution of China Social Media Network Active Users
Data from Tech Rice: The graph shows us clearly how China’s SNS active users are classified by city levels and age segments. 70% active users of Sina Weibo, who has claimed to have more than 100 million registered users on March, 3, are reported to be above 30 years old and maybe this is one [...]
