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2011 stats: social, digital and mobile in asia.
From: We are Social 909,000,000 internet users across Asia Social media users across Asia: 750,000,000 Qzone is 3 times bigger than Facebook across Asia 81% of Asia’s Top brands use social media 来自：We are Social 亚洲有909,000,000位互联网用户 亚洲的社交网络用户数为：750,000,000 Qzone的用户规模超过Facebook亚洲用户的3倍 81%的亚洲顶级品牌使用社交网络媒体
Top 6 ways Asian brands use social media.
From: Burson Marsteller Asian companies are focused mostly on ‘pushing’ news to users, including journalists, bloggers and other opinion-formers. Few Asian company CEOs or senior executives are actively using social media. Crisis and issues communications mostly concern customer service complaints that may escalate. 来自：Burson Marsteller 亚洲公司主要将新闻“推”给他们的用户，其中包括媒体记者、博主和其他意见领袖 这些公司的CEO和高层管理人员很少使用社交网络媒体 危机和问题沟通主要是关于可能升级的客户服务投诉
[Infographic] China’s social media revolution.
From: the Next Web. Currently China has almost 500 million internet users. 50% have more than one social network profile. 30% log onto a social network at least once a day. Internet users in the nation spend an average of 2.7 hours per day online-behind only Japan According to Synthesio, 95% of surveyed Chinese citizens believe brands [...]
Alibaba launching a Google+ like social network.
From: China Internet Watch. A screenshot was leaked about a new social network, Laiwang.com that Alibaba is building and testing internally. Referring to the leaked screen capture of Laiwang.com, it looks like Google+. It has also developed an Android app and iPhone App will come soon. 来自：China Internet Watch. 阿里巴巴目前正在开发测试一个新的社交网络平台：来往。根据泄露出来的图片我们可以看到“来往”看起来很像Google+的界面，同时也提供了基于Android和iphone的手机应用。
China will have more e-shoppers than US by 2015.
From: Boston Consulting Group. China now has 145 million online shoppers—second only to the U.S., with 170 million e-shoppers. Online spending in China is expected to surge over the next five years as personal incomes and comfort with online shopping increase. As a result, the size of the country’s e-commerce market could reach RMB 2 [...]
New “Renren 6.0″ user interface puts focus back on product.
From: Techrice. Visually it is now much closer to Facebook, though I’m seeing pieces of Google’s minimalist Google Plus, notably for the icons under status update.UGC counts provides a clear idea of how much a user is investing into the platform and also easy access to friend’s personal contents. Also new under status updates is voice [...]
77% Chinese Netizens use both Tencent and Sina Weibo.
From AdMaster: An investigation has been done by AdMaster and SSI through thousands of Weibo users on their social media platforms’ adoptions in Aug, 2011. The data above have pointed out that Tencent Qzone, Sina Weibo and Tencent Weibo are the most popular platforms among the weibo users. As to the Sina Weibo users and [...]
Why do Chinese Netizens use Sina Weibo?
From Cnbeta: Sharing / Getting Information and Social Networking are 3 major motivations for Chinese netizens to use Sina microblog. 78% surveyed said sharing personal life and moods are main purpose to use MicroBlog; 77% respondents prefer the platform to get information, latest news and hot topics online; 64% users like to keep in touch with [...]
Is Sina Weibo better than Twitter…?
From meiti6: A graph above shows Weibo’s advantages in China as Social Media Channel than Twitter. Reasons listed: 1) Larger information conveyed, for one tweet, 140 Chinese characters contain 4-5 times information than 140 English letters do; 2) Though 13% Twitter users in US, 300 million globally, Sina Weibo in China has 14% market with 240 million [...]
Who do Chinese follow on Sina Weibo?
From Cnbeta: Users @people close to them, public celebrities are paid less attention Weibo users normally interact with people they know in real life. 83% respondents follow relatives, colleagues so they know their latest updates. 61% respondents say they follow Hot/ Recommended tweets, 59% users are fans of celebrities. Among surveyed people, 64% female respondents say they keep close [...]
Why netizens follow brands on Social Media.
From meiti6: Picture above from Get Satisfaction explains Reasons for People Follow Brands on Social Media Sites. 97% respondents admit Social Media influenced their purchasing decisions. They tend to chose brands which they had seen on Social Media Sites. 96% Facebook users say they had recommended products or brands they like to people; 70% respondents [...]
Ranking China social networks by market share.
From CSDN: A graph from bShare Data Center tells the latest market share of China Social Network Sites from January to July 2011. QZone is still the No.1, followed by Sina Weibo and Tencent Weibo. In January, Sina Weibo was basically at the same level with Renren, Kaixin001, yet has been climing upward steadily from April, narrowing down distance with QZone. [...]
The two most popular content types on Sina Weibo.
From Cnbeta: Moods and celebrities are most popular tweet contents The most popular tweet content are Moods and Celebrities related. People like to share their moods as well as tweet famous people’s quotations, 66% users belong to this category. Followed by second most popular tweet content, Domestic and International News. 61% users like to share/comment/retweet them. The [...]
5% of Weibo users are online for over 6 hours per day.
From Cnbeta; Survey on time people spend daily on microblogging, we can see from the graph nearly 5% weibo users are available online for more than 6 hours per day. While 42% mainstream users hang on 30mins to 60mins per day; 28% users contribute 1 to 3 hours, another 19% users less than 30 mins. [...]
Combining China social media and ecommerce into one platform.
From Mecoxlane: Recently, Mec and Sino Weibo reached a strategic cooperation, Mec launched its Enterprise Promotion Page on Weibo, users simply click items and then automatically enter Mec’s website to complete purchasing process. This new move bring Mec huge potential customers, it can lead Weibo users directly to its webpage. Weibo’s share, comment, interactive functions [...]
A quick review of Sina Weibo’s new interface.
From Jmnews: Lately, Sina MicroBlog launched its new version, with three applications added, Instant Messaging, Social Games and Photo Album to give weibo more social network functions. It automatically upgrades to new the interface the moment users log in. The new Weibo layout is similar to SNS counterparts Facebook, Kaixin, and Renren, classifying users’ community infomation [...]
86% Chinese access Weibo via PC.. 1% via iPad.
From Cnbeta: According to statistical report from China Internet Network Information Center (CNNIC), microblog users in China have reached 195 million by the middle of 2011, 208.9% growth compared with the beginning of 2011. A new term “ weibo kong” describing people addicted to microblogging vividly reflects this new obsession. A survey (above) from AdMaster and [...]
Identifying the 9 income groups of China’s netizens.
From China Internet Watch: We notice that the number of netizens whose salary range from 500RMB to 2000RMB has decreased by 7%, while netizens with 3000-8000+RMB has increased 3.8%. To our surprise, the highest growth rate comes from those netizens who are with no income. This group of people has made a 3.1% increase since 2010. [...]
Ranking China’s prestige brand digital IQ.
From L2: We can see from the list there are one hundred brands divided into groups – Genius, Gifted, Average, Challenged and Feeble. Audi, BMW and Burberry are the top 3 brands who have conducted genius marketing strategy through various social media platforms, while 37 brands are identified as Feeble due to their poor performance [...]
China’s imbalanced adspend vs. media channel usage.
From Digicha: Based on the data from GroupM’s China Digital Media Overview, we can see that the time spent on Internet of Chinese occupies 31% of the total time spent on different medias, while the proportion of online ad spend only accounts for 10.6% of the overall ad spend in China. 来自Digicha：根据群邑的中国数字化媒体概览报告中的数据我们发现，国人在互联网上花费的时间占了所有媒体花费时间的31%，而互联网广告花费的比重却只占了广告花费总比重的10.6%。回顾传统媒体的数据，除了用户基本都是老人和司机们的广播媒体之外，其他的媒体上的广告花费似乎已经过多。因此，对于预算有限的营销人员来说，还是请多考虑一下尚未饱和的互联网广告市场。
10 ways Chinese websites monitize traffic.
From China Internet Watch: Based on the predication of DCCI, e-commerce will surpass advertising and becomes the main monetization approach of websites in China. The 2nd best estimated portion is the added value service with a 13.9% revenue increase in the coming future. 来自China Internet Watch：据China Internet Watch的预测，对于中国的网站来说，其主要收入来源将会从目前的广告收入转化为电子商务收入。但是，有鉴于目前国内团购网站的惨淡经营状况，即使网络购物在中国越来越成熟，用户越来越多，我们对此预测仍有少许担忧。第二个被看好的是增值服务部分，它带来的收入有可能会在将来增加13.9%。
778% increase in China video site ad revenue.
From China Internet Watch: Seen from the graph, search engines still dominate the online ad market with the highest revenue amount. While checking the growth rate, it’s online video sites that top with 778% increase since 2008 H1 to 2011 H1. The strange thing is that both online community & portal site ad revenue have [...]
209% increase in China microblog usage over 6 months.
From CNNIC: In July 2011, CNNIC has released the latest report covering the current situation of Chinese Internet. From the graph, the most used application remains as search engine, and then IM. Though till June, 2011, the reach of Weibo is only 194M, it has experienced a rocket in growth rate of 208.9% in the [...]
Online ad spend, China vs. US.
From Digicha: Seen from the above graph, though the proportion of online spend in the US is always higher than that of China, the growth rate of the former gets lower than that of the latter since 2009 when online ad spend proportion increased by 1% in the US, but 2.7% in China. Based on GroupM’s [...]
Which China social media platforms do prestige brands choose?
From L2: Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as [...]
46% Chinese netizens trust brands w/ microblogs.
From eMarketers: A report from eMarketers has shown in China 46% of netizens trust a brand more if they experienced or observed an online campaign through microblog (weibo). Though the data was one year ago when Weibo was just about to burst in China, Chinese netizens are really different from those in Western countries. 来自eMarketers：eMarketers的一份报告指出，在中国有46%的网民在经历或者看到某品牌的线上微博活动之后，对该品牌的信任度都会大幅度提高。虽然该报告的数据是取自1年前，也就是微博正式在中国蓬勃发展的时候，但是它仍然能很好表现出东西方网民的差异。第二大容易被微博影响的人群来自日本，那里有33%的网民会通过微博活动而变得更加相信一个品牌。最不容易打动的要数英国网民，只有3%的网民会被微博活动所打动而更加相信某品牌。
China microblog battle; is Tencent surpassing Sina Weibo?
From TechRice: Data collected from Jiathis, a social-sharing button provider which is used in most social networks in China. According to data tracking over the past 6 months, Tencent Qzone is always the winner in shared content volume, though it suffers a 27% decline; Sina Weibo doesn’t change too much while Tencent Weibo gains a [...]
Baidu dominates China online advertising market.
From Tech Web: China Venture has released an online marketing report which is based on the published data of Chinese majority listed Internet companies. Checking the infographic we will see that among the listed companies, Baidu’s ad revenue tops and the amount is much more than the others; meanwhile, the increase speed also keeps relatively high. The [...]
2011 China ad spend increased 15.2% to RMB 347 billion.
From Madisonboom: A report from GroupM has predicted that till the end of 2011, ad cost in China will be up to 347.47 billion RMB, the amount is 15.2% more than that of last year. Among all the ad cost, traditional media occupies 87%, and TV ad has been up to as much as 58% [...]
CNBC features Rand Han and Resonance China.
CNBC recently visited the Resonance China office and interviewed me on China social media, above is a clip from the APAC regional broadcast. A bit more of a “feature” than an “interview” perhaps – but great nonetheless. Thanks CNBC!
Comparing China Social Media to Global Populations.
From Jianli Blog: Checking the graph from Edelman Digital we can see that in China there are 500M QQ users; the quantity equals the population of Europe and part of North America. Here the 500M is supposed to be registered users, but not active users. What follows is Renren with 160M users in this graph, the [...]
What Chinese netizens watch on China’s Youtube, Youku.
From Tech Web: Data from iResearch’s iUser Tracker have shown that till the end of July 2011, the monthly UV of Youku have been over 300 million (access place includes home, office & net cafe), daily visits reach 40 million and daily video visit turns out to be 240 million. Youku users’ visit time are mainly spent on [...]
Top 14 reasons netizen’s follow brands on China social media.
From DCCI: The report named Blue Book of Social Marketing Service from DCCI has released a group of data which have shown us what the brand account followers on social media platforms are caring about most. We find 32.15% netiznes would like to have discount when purchasing the product. The percentage is only lower than that of the loyal brand [...]
Comprehensive infographic of China digital landscape
From Burson-Marsteller: This infographic from BM has almost covered every popular social media platforms in China. We would like to analyze it from 3 aspects. The first one is time, according to it’s presentation, we can see that Chinese netizens totally spend 32 hours/month staying online, 41% of the time is on Weibo & SNS, 23% [...]
Top 10 countries on Internet and what they search for (China is #1).
From DCCI Weibo: The info graphic shows us what the different countries care about the most. In China, besides QQ & Renren, netizens care more about self related stuff; the Americans, except Facebook, turns to me more interested in “you” stuff. Among all the 50 top searches, we see 7 countries focus on Facebook and [...]
How China luxury brands communicate on Sina Weibo.
Data from CIC: Based on the data collected form CIC Weibo Tracking, the luxury brands followers seem to be pretty interested in product intro and celebrity & designer contents. Check the graph we will see that for fashion brands like Burberry, Louis Vuitton and Gucci, the content of their tweets are mostly on fashion events [...]
China; Qzone 47x more monthly views than Facebook.
Data from Sina Weibo: According to the report from Enfopannel, in June 2011, the monthly UV of Tencent Qzone has reached 71.51 million, the number turns out to be 47 times bigger than that of Facebook who has only around 1.5 million. The data of Kaixin001 is around 12 million which is not so satisfactory as [...]
2011 Chinese youth mobile device preference and behavior.
From Envoate: 18-30 year-old Chinese youth are known as China’s post-90s and post-80s generation. These 3 million young Netizens are the main target of many brands,therefore, their digital behaviors are particularly vital for marketing purposes. According to Enovate research report, compared with post-80s, post-90s spend more time on the phone devices. If they have to [...]
China Top 11 online display advertising channels.
Data from DCCI: Based on the data from DCCI’s Social Network Marketing Report, the ad type with most impression turns out to be pre-roll ad in video sites. The traditional effective banners, anyway, have fallen into the 2nd place. It’s a sign that with the rapid development of Internet, netizens are changing from text readers to [...]
China vs. USA; online behavior and most visited channels.
From China Media 360: Another infographic to figure out how different are the netizens in China and America. Compared with the US netizens, internet users in China are younger, more educated and the proportion of males is larger. Spending a longer time on the internet, they are more active on social media sites and show [...]
