Entries by Resonance Team

Kaixin001’s collapse; losing 65% users in 18 months.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from Alexa: The previous SNS […]

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More Chinese netizens access internet via Mobile than PC.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from DCCI: Though the number […]

Become a China Digital, Mobile, Social Media Insider.
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Chinese Netizens prefer portals and search engines to China social media.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from DCCI: During the first […]

Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.

Total Chinese Internet users to reach 551MM by 2012.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from DCCI: Till the end […]

Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.

China’s top 5 “YouTube” video sites.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From China Internet Watch: Based on […]

Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.

China’s top 5 websites with largest % reach.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from BMChina: The graph is […]

Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.

Qzone vs. Weibo; comparing engagement on engagement rates.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from JiaThis: The data are […]

Become a China Digital, Mobile, Social Media Insider.
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China Groupon War: Taobao 12MM vs. Groupon 2MM

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from iResearch: The local sites […]

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China Microblogs; 25 million tweets/day from 100MM users

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From CIC: The graph from CIC […]

Become a China Digital, Mobile, Social Media Insider.
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China; Internet 30% more influential than TV.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from DCCI’s report: The graph […]

Become a China Digital, Mobile, Social Media Insider.
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Chinese online shoppers prefer search (68%) to SNS (17.5%).

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from DCCI’s report: The data […]

Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.

42.3% of China social network friends never met in person.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from DCCI: Different from Facebook […]

Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.

Which Chinese social networks have the most engagement?

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from bShare: bShare is China’s largest […]

Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.

China’s top advertising spenders.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from CTR China: According to CTR’s […]

Become a China Digital, Mobile, Social Media Insider.
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China digital ad spend, Portals dominate at RMB 570MM.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE Data from iResearch: Based on our […]

Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.