Data from DDCI: Among the 50 million (Oct, 2010) Sina Weibo users, it’s reported that male account for a larger part while in the statistic result of active Weibo users, however, female dominate. It’s crucial for the marketers to figure out how & what the Weibo users are thinking, and then they are able to […]
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From McKinsey Quarterly: By looking at the impact—as well as the volume—of the word-of-mouth messages, this metric lets a marketer accurately test their effect on sales and market share for brands, individual campaigns, and companies as a whole. 通过对口碑营销所传达的信息的力度以及强度上的观察，我们发现通过该标准（如图），市场营销人员可以精确地检测WOM信息在整个品牌产品销售、市场份额（变化）、公司以个别的营销活动中所发挥的作用。
From Tech Rice: In November, RenRen held a series of promotional events, called the The RenRen Effect, in Shanghai and Beijing to introduce its Social Ads Value Model in China. With its “RenRen Effect,” RenRen is trying to introduce this concept of ‘derivative value’ (comes from Facebook) to Chinese brands and advertisers. RenRen’s statement also […]
Data from Alexa: As we have made a comparison among the top 3 SNS in China— Douban, Renren and Kaixin001, from the data in Alexa, we can see that it is Kaixin001 that keeps rising generally while Renren remains stable, and Douban, after being up & down for several times, has an obvious fall in […]
From McKinsey Quarterly: Marketers must adapt to the varying effects of different media types on budgets and revenue flows; introducing two new additional media “sold” and “hijacked” to the “paid, owned, earned” model. Paid Media: Paid media include traditional advertising and similar vehicles: a company pays for space or for a third party to promote […]
Data from iResearch: In October, the number of Chinese mobile users has reached 800 million and the number keeps increasing. Meanwhile, due to the reviving of the mobile value-added service market in China, the mobile internet market has risen again since the 3rd quarter of 2010. Now the market value has been estimated to be […]
From The Next Web: As now China owns more than 440 millino internet users while the internet penetration rate is only 32.6%, the dominant position of English decrease if China keeps the current internet growth rate in the coming 5 years.
Its’ an interesting work from Sina Weibo(China’s Twitter). In this map you can find most of the major sites in China’s cyberworld. Now let’s go through it from the Desktop Software Empire(DSE) where you can find Tencent QQ & 360 antivirus, the two who have been fighting with each other a month ago. Thunder also has a […]
From Meihua Info: The graph is about the ad marketshare of the first 3 quarters in 2010 in China internet market. Baidu, based on its mighty search engine, tops in the rank. Due to the censorship problem in the beginning of this year, Google has lost partial control of China market, it follows Baidu as the 2nd in […]
Data from Alexa: The time of netizens spend on SNS has reduced gradually in the past 6 months. As to now, the on site time of Douban.com is around 9 min while 13 min for Renren.com and 19 min for Kaixin001.com. The SNS heat is fading in China, like the dropping of the temperature in winter.
Image from Vincos Blog: From the latest data aquisition of Google Trends & Alexa, we can see that though Facebook has colonized almost 2/3 of the world’s netizens, people in China, Russia and half of South America remain isolated. As to China, there are 400 millions active QQ users(while Facebook owns 500 million users worldwide) and this […]
From Niko Partners: 1. Chinese gamers prefer the Free-to-Play (F2P) model of online games in which online operators generate revenue via the virtual economy, rather than the time-based model in which access is provided for a fixed number of pre-paid hours. 2. 63% of gamers surveyed increased their spending on online games in the past year. 3. […]
From China Internet Watch: East coast cities (blue bar) showed high penetration rate of online shopping but the west (red bar) is a fast growing market with high potential. Please note that the 17 cities shown above do not represent a ranking of national online shopping penetration rate; these cities are sampled in online shopping […]
Picked from McKinsey Quarterly: It is being estimated that within five years, this billion-plus user market in Asia (mostly in China) may generate revenues of more than $80 billion in Internet commerce, access fees, device sales, and so forth. Digital marketing and internet sale in China are supposed to have a vigorous growth in the coming 5 […]
On Nov, 16, 2010, Sina held a China Weibo developer conference. As the biggest blog platform in China, Sina Weibo has released data regarding platform performance since inception in 2010. Sina Weibo demonstrates how it influences Chinese netizen’s daily life; with 400 million netizens and only 50 million Sina Weiboers, Sina’s got a good first step […]
From Holaba SNS Overview: A detailed analysis of how the Chinese people in different parts of China handle Kaixin001. From the graph we can find that Kainxin001 really dominates in east & central part of China mainland. HS means Holaba Score, it is a reliable indication of the recommendation power of the SNS, or a brand.
From Flicker: This picture shows directly to us that how social & networking influences a person’s life in different periods— early/ later education years, career years & post career years.
Data from China Internet Watch‘s online shopping report (2009): 85% of the online shoppers choose C2C shopping sites as their first choice when they are planning for purchasing something. Seen from this graph we can have a clear view that Taobao has owned a large chunk of the online shopping market in China.
Data partly from Facebakers: According to the comparison we can find out which big players are now focusing in online marketing in China. One more thing is that the fans of top 5 in Facebook are much more than that in Kaixin001.
From Ogilvy PR‘s social media team: Including Kaixin001, Facebook, Renren, Douban and QQ, each of these SNS has been demonstrated by a typical user. Though Facebook is being blocked in China, people have their own approaches to access. Following are the detailed info (via Chris Tou) of the 5 users, enjoy! The Kaixiner (kaixin001.com) 32 years […]
From Bergstrom: As the young generation grows to be the main consumer group in China’s market, it is crucial for the big players to decode what young people are considering most while they are making their purchasing decision.
From Trendstream: One is the biggest developing market while the other is the most mature market, the factors that influence the purchasing desion of the consumers in these 2 markets are slightly different. Compared with the Americans, Chinese seem to be easily convienced by the country’s leader, well known company and famous bloggers, etc. What’s interesting […]
From Trend Stream: Among five Asian countries, netizens have different purposes while they stay online. It is interesting that netizens in China & Australia enjoy being connected with friends through the internet while netizens in Japan & South Korea share the almost same motivation: researching/ purchasing.
From China Internet Watch: According to data released by Enfodesk, Q2 mobile IM market went up by 40 million active users; Tencent QQ leads with 60% market share; far beyond closet competitor Fetion’s (China Mobile) 22%.
Sources: BCG Digital Generations Consumer Research, 2009; Business Insider; BCG research. Note: NA means not available. 1 Includes travel booking, e-payments, and e-shopping. 2 “Other” in India represents sports (57%), e-greetings (57%), and dating and friendship (51%); in Russia it represents weather forecasts (67%). 3 At least 10% higher than the average level across all […]
From Plus 8 Star‘s Social Media in China: Different Than You Think: Though operators of farming game in SNS in China keepChin complaining of the decline of profit, the number of online farmers remains considerable. Furthermore, farming game brings considerable traffic as usuall and it will not phase out in a short time.
From Colour Lovers: An amazing aggregation of the world’s top 100 prestige brands. Anyway, besides the No.71—Tudou.com, it seems there is no other influential brand from China! In the forum of littleredbook there is a twin of this picture. Click to check the more detailed version if you are interested. Related articles The Most Powerful Colors In the […]
Data from an article in campaignchina.com: What we can receive from this illustration is how netizens in China deal with different online ads. The distrust ratio varies from ad channels and the most unreliable approaches seem to be ads in SMS & video games. Click to see the complete article.
Data from Holaba: Holaba.com is a site speciallized in aggregating comments on different prestige brands in almost every business field in China. The resource of this graph comes from its poll function (see the screenshot below) which has now ranked Qzone (Tencent) as the 1st SNS in China. Related articles Social games help drive growth for […]
From GWC‘s Report Chinnovations on The New Media: Due to large number of users, in 5 years time Tencent has already become the 3rd internet company, after Google & Amazon onChina’ market cap. The ferocious increasing speed just leaves Google & Amazon far behind.
From GWC‘s Chinnovations on The New Media: Compared with the distrustful attitude towards online payment several years ago, netizens have become mature when they are dealing with e-commerce. And this engenders the booming development of e-commerce in China.
From GWC‘s Chinnovations on The New Media: Though Facebook is pretty hot all over the world, this statistical picture has just revealed a fact: Tencent is overtaking it on subscribers, revenue, net profit and market cap. With the generalization of internet in China, the local superiority of Tencent will become more obvious.
From GWC‘s Chinnovations on The New Media: Leave Google aside, the margin of the rest of the global players seems to be weaker than that of the China internet companies. And in China, NetEase & Tencent have shared the largest portion of the internet market collectively.
Form OgilivyOne Worldwide’s Frands : In January 2010, Youku was ranked #1 in Chinese Internet video sector according to Internet metrics provider CR-Nielsen. If the commercial has been executed well , the campaign will go with a favorable start.
From CNNIC’s 26th Statistic Report in July, 2010, we can discover that the IM penetration rate still dominates the utilization of mobile. Anyway, acquisition of information & entertainment follows quite closely behind it.
Dragon Trail’s China Travel Social Media Marketing Report: This graph shows intuitively to us that compared with people in other countries, Chinese are much more easily influenced by the internet; comments & reviews.
Form OgilivyOne Worldwide’s Frands: Taking the lion’s share of IM users, QQ occupies the 1st rank with no doubt. While chatting with friends, netizens share their reviews or opinions spontaneously affecting both personal and commercial actions.
From Sinotech Group’s Buzz Generation: The report indicates that in every single day, or even every single hour, a new conversation will take place and it may engage millions of netizens in a ferocious speed if the topic is luring.
CNNIC’s Statistic Report in July, 2010: The mobile utilization rate has increased 5.1% in half a year while the desktop utilization rate only increased 0.2%. With the popularization of smart phone, the internet access rate of mobile may surpass that of desktop some day in the future.
Chosen from Nielsen‘s APAC Social Media Report(June, 2010); Personal & Communities will soon surpass traditional China network channels: Search Engines & Directories and Portals. Nowadays China netizens prefer to share their experience with their friends through the internet.
Resonance is a China digital, social media agency. We design digital relationships for the world’s best lifestyle brands across China’s most popular mobile and social media networks.
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