Entries by Resonance Team

Sina Weibo’s Population: Males: Quantity; Females: Quality.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from DDCI: Among the 50 million (Oct, 2010) Sina Weibo users, it’s reported that male account for a larger part while in the statistic result of active […]

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Renren Introduces Social Ad Revenue Value Model.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Tech Rice: In November, RenRen held a series of promotional events, called the The RenRen Effect, in Shanghai and Beijing to introduce its Social Ads Value Model […]

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Traffic Plateau of China’s Top Social Networks.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Alexa: As we have made a comparison among the top 3 SNS in China— Douban, Renren and Kaixin001, from the data in Alexa, we can see […]

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China Mobile Internet Market Value Reaches 5.11 Billion.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from iResearch: In October, the number of Chinese mobile users has reached 800 million and the number keeps increasing. Meanwhile, due to the reviving of the mobile […]

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Chinese: The New Dominant Language of the Internet

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From The Next Web: As now China owns more than 440 millino internet users while the internet penetration rate is only 32.6%, the dominant position of English decrease […]

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China Social Media Infographic: China Cyberworld Map

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Its’ an interesting work from Sina Weibo(China’s Twitter). In this map you can find most of the major sites in China’s cyberworld. Now let’s go through it from the […]

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Baidu and Google Lead in China Internet Market Share.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Meihua Info: The graph is about the ad marketshare of the first 3 quarters in 2010 in China internet market. Baidu, based on its mighty  search engine, tops […]

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Chinese Spending 13% Less Time on China Social Networks.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Alexa: The time of netizens spend on SNS has reduced gradually in the past 6 months. As to now, the on site time of Douban.com is […]

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Qzone vs Facebook: China vs World.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Image from Vincos Blog:  From the latest data aquisition of Google Trends & Alexa, we can see that though Facebook has colonized almost 2/3 of the world’s netizens, people […]

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Insights of China Online Game & Gamers.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Niko Partners: 1. Chinese gamers prefer the Free-to-Play (F2P) model of online games in which online operators generate revenue via the virtual economy, rather than the time-based model […]

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China Online Shopping Penetration Rate.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From China Internet Watch: East coast cities (blue bar) showed high penetration rate of online shopping but the west (red bar) is a fast growing market with high […]

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Chinese Internet: 500% Revenue Increase by 2015.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Picked from McKinsey Quarterly: It is being estimated that within five years, this billion-plus user market in Asia (mostly in China) may generate revenues of more than $80 billion in […]

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China’s Twitter; Sina Weibo reveals usage statistics.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE On Nov, 16, 2010, Sina held a China Weibo developer conference. As the biggest blog platform in China, Sina Weibo has released data regarding platform performance since inception in […]

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Understanding Kaixin001’s Audience.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Holaba SNS Overview: A detailed analysis of how the Chinese people in different parts of China handle Kaixin001. From the graph we can find that Kainxin001 really […]

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Taobao Dominates China Online Purchase.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from China Internet Watch‘s online shopping report (2009): 85% of the online shoppers choose C2C shopping sites as their first choice when they are planning for purchasing […]

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2008 vs. 2010: 10 China Youth Purchasing Priorities

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Bergstrom: As the young generation grows to be the main consumer group in China’s market, it is crucial for the big players to decode what young people are […]

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China vs. America; Who Do You Trust?

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Trendstream: One is the biggest developing market while the other is the most mature market, the factors that influence the purchasing desion of the consumers in these […]

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China and Asia’s Very Different Online Motivations.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Trend Stream: Among five Asian countries, netizens have different purposes while they stay online. It is interesting that netizens in China & Australia enjoy being connected with […]

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QQ (Tencent) Dominates Chinese Mobile IM Market.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From China Internet Watch: According to data released by Enfodesk, Q2 mobile IM market went up  by 40 million active users; Tencent QQ leads with 60% market share; […]

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China vs. World; Internet Behavior and Usage.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Sources: BCG Digital Generations Consumer Research, 2009; Business Insider; BCG research. Note: NA means not available. 1 Includes travel booking, e-payments, and e-shopping. 2 “Other” in India represents […]

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Zynga copied “Farmville” Still a Huge Hit in China.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Plus 8 Star‘s Social Media in China: Different Than You Think: Though operators of farming game in SNS in China keepChin complaining of the decline of profit, […]

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Chinese Most Distrust Video Game and Virtual World Ads.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from an article in campaignchina.com: What we can receive from this illustration is how netizens in China deal with different online ads. The distrust ratio varies from ad […]

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Holaba; Ranking China’s Social Networks: Tencent Qzone Tops the List.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Holaba: Holaba.com is a site speciallized in aggregating comments on different prestige brands in almost every business field in China. The resource of this graph comes from […]

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China’s Tencent; Dominating Global Internet Giants Google and Amazon.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From GWC‘s Report Chinnovations on The New Media: Due to large number of users, in 5 years time Tencent has already become the 3rd internet company, after Google […]

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Growing Trust in Online Payments; Big Boom for China eCommerce.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From GWC‘s Chinnovations on The New Media: Compared with the distrustful attitude towards online payment several years ago, netizens have become  mature when they are dealing with e-commerce. […]

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China’s Tencent beats Facebook Across the Board.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From GWC‘s Chinnovations on The New Media: Though Facebook is pretty hot all over the world, this statistical picture has just revealed a fact: Tencent is overtaking it […]

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Chinese Internet Company Profits Significantly Trump American.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From GWC‘s Chinnovations on The New Media: Leave Google aside, the margin of the rest of the global players seems to be weaker than that of the China […]

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How International Brands Engage China’s Netizens.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Form OgilivyOne Worldwide’s Frands : In January 2010, Youku was ranked #1 in Chinese Internet video sector according to Internet metrics provider CR-Nielsen. If the commercial has been […]

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What Chinese Use Mobile For (Besides Phone Calls).

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From CNNIC’s 26th Statistic Report in July, 2010, we can discover that the IM penetration rate still dominates the utilization of mobile. Anyway, acquisition of information & entertainment […]

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China Netizens Most Likely Affected by Internet vs. Worldwide.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Dragon Trail’s China Travel Social Media Marketing Report: This graph shows intuitively to us that compared with people in other countries, Chinese are much more easily influenced by […]

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China’s Most Preferred Social Media Sharing Sites.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Form OgilivyOne Worldwide’s Frands: Taking the lion’s share of IM users, QQ occupies the 1st rank with no doubt. While chatting with friends, netizens share their reviews or opinions […]

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China Viral Ripple Effect.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Sinotech Group’s Buzz Generation: The report indicates that in every single day, or even every single hour, a new conversation will take place and it may engage millions […]

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Chinese Use Mobile to Access Internet more than Desktops.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE CNNIC’s Statistic Report in July, 2010: The mobile utilization rate has increased 5.1% in half a year while the desktop utilization rate only increased 0.2%. With the popularization […]

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Most important Activities in China Social Media.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Chosen from Nielsen‘s APAC Social Media Report(June, 2010); Personal & Communities will soon surpass traditional China network channels: Search Engines & Directories and Portals. Nowadays China netizens prefer […]

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