From AdMaster: An investigation has been done by AdMaster and SSI through thousands of Weibo users on their social media platforms’ adoptions in Aug, 2011. The data above have pointed out that Tencent Qzone, Sina Weibo and Tencent Weibo are the most popular platforms among the weibo users. As to the Sina Weibo users and [...]
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From Cnbeta: Sharing / Getting Information and Social Networking are 3 major motivations for Chinese netizens to use Sina microblog. 78% surveyed said sharing personal life and moods are main purpose to use MicroBlog; 77% respondents prefer the platform to get information, latest news and hot topics online; 64% users like to keep in touch with [...]
From meiti6: A graph above shows Weibo’s advantages in China as Social Media Channel than Twitter. Reasons listed: 1) Larger information conveyed, for one tweet, 140 Chinese characters contain 4-5 times information than 140 English letters do; 2) Though 13% Twitter users in US, 300 million globally, Sina Weibo in China has 14% market with 240 million [...]
From Cnbeta: Users @people close to them, public celebrities are paid less attention Weibo users normally interact with people they know in real life. 83% respondents follow relatives, colleagues so they know their latest updates. 61% respondents say they follow Hot/ Recommended tweets, 59% users are fans of celebrities. Among surveyed people, 64% female respondents say they keep close [...]
From meiti6: Picture above from Get Satisfaction explains Reasons for People Follow Brands on Social Media Sites. 97% respondents admit Social Media influenced their purchasing decisions. They tend to chose brands which they had seen on Social Media Sites. 96% Facebook users say they had recommended products or brands they like to people; 70% respondents [...]
From CSDN: A graph from bShare Data Center tells the latest market share of China Social Network Sites from January to July 2011. QZone is still the No.1, followed by Sina Weibo and Tencent Weibo. In January, Sina Weibo was basically at the same level with Renren, Kaixin001, yet has been climing upward steadily from April, narrowing down distance with QZone. [...]
From Cnbeta: Moods and celebrities are most popular tweet contents The most popular tweet content are Moods and Celebrities related. People like to share their moods as well as tweet famous people’s quotations, 66% users belong to this category. Followed by second most popular tweet content, Domestic and International News. 61% users like to share/comment/retweet them. The [...]
From Cnbeta; Survey on time people spend daily on microblogging, we can see from the graph nearly 5% weibo users are available online for more than 6 hours per day. While 42% mainstream users hang on 30mins to 60mins per day; 28% users contribute 1 to 3 hours, another 19% users less than 30 mins. [...]
From Mecoxlane: Recently, Mec and Sino Weibo reached a strategic cooperation, Mec launched its Enterprise Promotion Page on Weibo, users simply click items and then automatically enter Mec’s website to complete purchasing process. This new move bring Mec huge potential customers, it can lead Weibo users directly to its webpage. Weibo’s share, comment, interactive functions [...]
From Jmnews: Lately, Sina MicroBlog launched its new version, with three applications added, Instant Messaging, Social Games and Photo Album to give weibo more social network functions. It automatically upgrades to new the interface the moment users log in. The new Weibo layout is similar to SNS counterparts Facebook, Kaixin, and Renren, classifying users’ community infomation [...]
From Cnbeta: According to statistical report from China Internet Network Information Center (CNNIC), microblog users in China have reached 195 million by the middle of 2011, 208.9% growth compared with the beginning of 2011. A new term “ weibo kong” describing people addicted to microblogging vividly reflects this new obsession. A survey (above) from AdMaster and [...]
From China Internet Watch: We notice that the number of netizens whose salary range from 500RMB to 2000RMB has decreased by 7%, while netizens with 3000-8000+RMB has increased 3.8%. To our surprise, the highest growth rate comes from those netizens who are with no income. This group of people has made a 3.1% increase since 2010. [...]
From L2: We can see from the list there are one hundred brands divided into groups – Genius, Gifted, Average, Challenged and Feeble. Audi, BMW and Burberry are the top 3 brands who have conducted genius marketing strategy through various social media platforms, while 37 brands are identified as Feeble due to their poor performance [...]
From Digicha: Based on the data from GroupM’s China Digital Media Overview, we can see that the time spent on Internet of Chinese occupies 31% of the total time spent on different medias, while the proportion of online ad spend only accounts for 10.6% of the overall ad spend in China.
From China Internet Watch: Based on the predication of DCCI, e-commerce will surpass advertising and becomes the main monetization approach of websites in China. The 2nd best estimated portion is the added value service with a 13.9% revenue increase in the coming future.
From China Internet Watch: Seen from the graph, search engines still dominate the online ad market with the highest revenue amount. While checking the growth rate, it’s online video sites that top with 778% increase since 2008 H1 to 2011 H1. The strange thing is that both online community & portal site ad revenue have [...]
From CNNIC: In July 2011, CNNIC has released the latest report covering the current situation of Chinese Internet. From the graph, the most used application remains as search engine, and then IM. Though till June, 2011, the reach of Weibo is only 194M, it has experienced a rocket in growth rate of 208.9% in the [...]
From Digicha: Seen from the above graph, though the proportion of online spend in the US is always higher than that of China, the growth rate of the former gets lower than that of the latter since 2009 when online ad spend proportion increased by 1% in the US, but 2.7% in China. Based on GroupM’s [...]
From L2: Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as [...]
From eMarketers: A report from eMarketers has shown in China 46% of netizens trust a brand more if they experienced or observed an online campaign through microblog (weibo). Though the data was one year ago when Weibo was just about to burst in China, Chinese netizens are really different from those in Western countries.