Entries by Resonance Team

77% Chinese Netizens use both Tencent and Sina Weibo.

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Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From AdMaster: An investigation has been […]

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Why do Chinese Netizens use Sina Weibo?

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From Cnbeta: Sharing / Getting Information and […]

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Is Sina Weibo better than Twitter…?

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From meiti6: A graph above shows […]

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Who do Chinese follow on Sina Weibo?

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From Cnbeta: Users @people close to them, public […]

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Why netizens follow brands on Social Media.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From meiti6: Picture above from Get […]

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Ranking China social networks by market share.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From CSDN: A graph from bShare Data […]

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The two most popular content types on Sina Weibo.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From Cnbeta: Moods and celebrities are most […]

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5% of Weibo users are online for over 6 hours per day.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From Cnbeta; Survey on time people […]

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Combining China social media and ecommerce into one platform.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From Mecoxlane: Recently, Mec and Sino […]

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A quick review of Sina Weibo’s new interface.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From Jmnews: Lately, Sina MicroBlog launched […]

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86% Chinese access Weibo via PC.. 1% via iPad.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From Cnbeta: According to statistical report […]

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Identifying the 9 income groups of China’s netizens.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From China Internet Watch: We notice […]

Become a China Digital, Mobile, Social Media Insider.
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Ranking China’s prestige brand digital IQ.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From L2: We can see from […]

Become a China Digital, Mobile, Social Media Insider.
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China’s imbalanced adspend vs. media channel usage.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From Digicha: Based on the data […]

Become a China Digital, Mobile, Social Media Insider.
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10 ways Chinese websites monitize traffic.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From China Internet Watch: Based on […]

Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.

778% increase in China video site ad revenue.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From China Internet Watch: Seen from […]

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209% increase in China microblog usage over 6 months.

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From CNNIC: In July 2011, CNNIC […]

Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.

Which China social media platforms do prestige brands choose?

Uncommonly Deep Digital Case Studies.

Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support.

Uncommonly Deep Digital Case Studies. Subscribe to the China Social Branding Report and discover how top global brands play and win on Chinese digital & social media. See how each major platform is used, the strategies and execution of top digital campaigns, all with expert online consulting support. FIND OUT MORE From L2: Checking the graph we […]

Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.