Entries by Resonance Team

2011: China has 254 million active micro-blog users.

From: Eguan; By the end of 2011, China has 254 million active micro-blog user accounts, up by 150.7% over last year. The stability of user activity proves the commercial value of microblogging. From the content point of view, microblogging user activity is mainly reflected in the following four aspects: (1) the number of user-generated content, (2) number of retweets/comments, (3) content sharing among social platforms, (4) content sharing outside social platforms. […]

Qunar takes 42% of China online travel booking market share.

From: Business Insider Qunar, the Chinese travel booking service aggregator topped China OTA (online travel agency) market with a percentage of visits of over 42% in this November, according to market researcher Experian Hitwise. Kuxun, the Chinese subsidiary of TripAdvisor with a business model similar to Qunar came in a distant second, gripping over 16.88% of the market […]

Durex Condoms; Sina Weibo’s most popular brand.

From: CIC  Weibo opens a window for instant communication between brand and youth. Small talk on daily basis will impact on brand image among youth. Funny, trendy tweets help brands to win young followers. Therefore, clothing and shoe brands (Adidas Originals, Converse, Vancl, H&M)take 4 positions in the top 10 brands which get more youth followers. 来自:CIC  微博为消费者和品牌之间的沟通打开了一扇便捷的窗口。品牌的日常内容更新将会影响其在年轻人心里的形象,有趣、热门的内容将会帮助品牌赢得年轻的追随者。根据调查发现,在前十名的品牌中,阿迪达斯、匡威、凡客和HM凭借这个策略赢得4个席位。

Chinese Netizens view microblogs longer than online news.

From: iResearch Monthly viewing duration (from January to September 2011) from iUserTracker indicates, that in August, monthly viewing duration of microblog increases around 30%, while that of online news decreases 7.1%, and it is the first month that the data of microblog surpasses news website. In September, both microblog and news website drop slightly, but microblog […]

Top 6 ways Asian brands use social media.

From: Burson Marsteller Asian companies are focused mostly on ‘pushing’ news to users, including journalists, bloggers and other opinion-formers. Few Asian company CEOs or senior executives are actively using social media. Crisis and issues communications mostly concern customer service complaints that may escalate.

[Infographic] China’s social media revolution.

From: the Next Web. Currently China has almost 500 million internet users. 50% have more than one social network profile. 30% log onto a social network at least once a day. Internet users in the nation spend an average of 2.7 hours per day online-behind only Japan According to Synthesio, 95% of surveyed Chinese citizens believe brands […]