Key statistics: 200 million Chinese online shoppers spent 7 trillion RMB in 2011. Guangdong contribute the most(13.7%) to online shopping. Tmall is the biggest player (51% B2C marketing share).
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From: Eguan; By the end of 2011, China has 254 million active micro-blog user accounts, up by 150.7% over last year. The stability of user activity proves the commercial value of microblogging. From the content point of view, microblogging user activity is mainly reflected in the following four aspects: (1) the number of user-generated content, (2) number of retweets/comments, (3) content sharing among social platforms, (4) content sharing outside social platforms. [...]
From: iResearch The market scale of China luxury online shopping in 2010 (including C2C and B2C) is 6.36 billion yuan; the number in 2011 is estimated to be 10.73 billion yuan with an annual growth of 68.8%. In the whole market scale of China online shopping, transaction size of online luxury shopping keeps percentage of 1%-2%: [...]
From Enfodesk: The market size of advertiser revenues has reached 1.687 billion RMB, a 135.3% increase compared with Q4 2010.
China is the most populous country on earth, with the population over 1.3 billion. 779.9 million Chinese workers produced 619 million mobile phones, 22.3 trilion cigarettes and 67 million LCDs in 2009. US is the 2nd largest importer of Chinese goods, paying for 220 billion worth of goods per year.
From iResearch: By 2o11 China has 338 million mobile internet users and expects to reach 712 million by 2015.
From: iResearch 97.1% Chinese luxury online shoppers are willing to share the website they purchase luxury goods from and the product info. Among these shoppers, 22.5% and 21.9% share via chatting and Weibo; sharing via forums, SNS, blog and luxury online shops are all over 10%.
From: Business Insider Qunar, the Chinese travel booking service aggregator topped China OTA (online travel agency) market with a percentage of visits of over 42% in this November, according to market researcher Experian Hitwise. Kuxun, the Chinese subsidiary of TripAdvisor with a business model similar to Qunar came in a distant second, gripping over 16.88% of the market [...]
From: Kissmetrics 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn. 64% of Twitter users say they are more likely to buy from the brands they follow. 51% of Facebook users say they are more likely to buy from the brands they follow. 来自: Kissmetrics 50%的中小企业主宣称他们通过社会化媒体获得新客户，主要是通过Facebook和LinkedIn。64%的Twitter用户说他们愿意从他们关注的品牌那里购买产品，而51%的Facebook用户说他们愿意从他们关注的品牌那里购买产品。
From: CIC Weibo opens a window for instant communication between brand and youth. Small talk on daily basis will impact on brand image among youth. Funny, trendy tweets help brands to win young followers. Therefore, clothing and shoe brands (Adidas Originals, Converse, Vancl, H&M)take 4 positions in the top 10 brands which get more youth followers. 来自：CIC 微博为消费者和品牌之间的沟通打开了一扇便捷的窗口。品牌的日常内容更新将会影响其在年轻人心里的形象，有趣、热门的内容将会帮助品牌赢得年轻的追随者。根据调查发现，在前十名的品牌中，阿迪达斯、匡威、凡客和HM凭借这个策略赢得4个席位。
From: CIC iPhone and iPad lead apple product buzz, and 43% of Apple tweets result of forwarding campaign, 8% of Apple tweets are interesting scripts. iPhone和iPad是年轻人在微博上最热门的话题，其中43%是来自于微博的转发有奖活动，8%是关于苹果的笑话段子。
From: CMI Article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. 9 out of 10 organizations market with content marketing. On average, B2B marketers employ eight different content marketing tactics to achieve their goals. Marketers, on average, spend over a quarter of their marketing [...]
From: we are social Global brand executives attribute 52% of their brand’s reputation to how social it’s today. They project it to be 65% in three years. One-third say quality of online presence or engagement is a prime driver of corporate reputation. But 84% believe their brand’s sociability is not yet “world class”. 来自: we are [...]
From: iResearch Monthly viewing duration (from January to September 2011) from iUserTracker indicates, that in August, monthly viewing duration of microblog increases around 30%, while that of online news decreases 7.1%, and it is the first month that the data of microblog surpasses news website. In September, both microblog and news website drop slightly, but microblog [...]
From: We are Social 909,000,000 internet users across Asia Social media users across Asia: 750,000,000 Qzone is 3 times bigger than Facebook across Asia 81% of Asia’s Top brands use social media 来自：We are Social 亚洲有909,000,000位互联网用户 亚洲的社交网络用户数为：750,000,000 Qzone的用户规模超过Facebook亚洲用户的3倍 81%的亚洲顶级品牌使用社交网络媒体
From: Burson Marsteller Asian companies are focused mostly on ‘pushing’ news to users, including journalists, bloggers and other opinion-formers. Few Asian company CEOs or senior executives are actively using social media. Crisis and issues communications mostly concern customer service complaints that may escalate.
From: the Next Web. Currently China has almost 500 million internet users. 50% have more than one social network profile. 30% log onto a social network at least once a day. Internet users in the nation spend an average of 2.7 hours per day online-behind only Japan According to Synthesio, 95% of surveyed Chinese citizens believe brands [...]
From: China Internet Watch. A screenshot was leaked about a new social network, Laiwang.com that Alibaba is building and testing internally. Referring to the leaked screen capture of Laiwang.com, it looks like Google+. It has also developed an Android app and iPhone App will come soon.
From: Boston Consulting Group. China now has 145 million online shoppers—second only to the U.S., with 170 million e-shoppers. Online spending in China is expected to surge over the next five years as personal incomes and comfort with online shopping increase. As a result, the size of the country’s e-commerce market could reach RMB 2 [...]
From: Techrice. Visually it is now much closer to Facebook, though I’m seeing pieces of Google’s minimalist Google Plus, notably for the icons under status update.UGC counts provides a clear idea of how much a user is investing into the platform and also easy access to friend’s personal contents. Also new under status updates is voice [...]