Entries by Resonance Team

Chinese netizens more creative and critical than US.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From CIC: The stats shows that Chinese netizens don’t like to join in (the campaigns) but prefer to commenting, creating, collecting, spectating and interacting (mostly with the other netizens). Maybe […]

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Which digital platforms best influence China’s netizens?

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From CIC: The suggestions from netizens on platforms such as professinal bbs, blogs and microblogs are reported as reliable as that of their friends or family members. As […]

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The 7 types of Chinese Netizens.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From McKinsey: 1. Digital Junkies: spend more than twice as much time online as all other segments; early adopters of high tech gadgets; skewed toward single 18-25 year-olds in […]

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What content best influences Chinese Netizens?

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From CIC: The above illustration figures out that the exp sharing post is amazingly welcomed by the netizens and it also turns out to be the one of the most […]

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How they use digital: USA vs. China vs. India.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From McKinsey: Though China lags in almost every part in the illustration, the time spent on IM and info search by Chinese digital consumers  have surpassed Americans. Maybe it’s because that […]

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68% China Microblog users influenced by WOM.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE via DigiCha: From the latest research conducted by Red Tech— a Shanghai based advisory firm, we find that WOM from friends, classmates or colleagues is the major factor converting new users to Sina […]

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Top China Social Networks: Members vs. Loyalty.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from CNNIC: According to CNNIC’s latest Chinese SNS users’ report, Renren has dominated the whole SNS market with its 39% market share and most stable user foundation (user […]

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2011 China social media landscape

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From CIC: Here is the latest illustration for China social media landscape. Among all the 17 social medias listed up there, Tencent created 8, while Baidu and Sina […]

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The how & why of selecting a microblog in China.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE via DigiCha: As the passed 2010 being dubbed as “Year of the Microblog in China”, it is much more vital to understand how do China netizens select a microblog platform […]

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China White Collar vs. Students; time spent online vs. mobile.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from DCCI: During the weekdays, the white collar spends more time than the student on internet on the non video content; meanwhile, the student uses mobile more […]

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Mobile usage in China vs. Hong Kong

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Asian Correspondent: Hong Kong mobile users’ activity peaks around 9 am and the frequency of each of the listed usages is higher than that of China mainland […]

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35% Chinese luxury purchase influenced by digital & WOM.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From McKinsey‘s Insights China_Luxury Goods: As to the luxury product market in China, its in-store execution that gets most consumer attention while the internet is gaining more importance […]

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P&G China; 5.18 billion and 5.8% market share.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from CTR China: The daily chemical giant P&G has been ranked at top among all the big players in China with its 5.18 billion us dollars ad expenditure […]

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Chinese students hate China advertising.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from DCCI: The graph is about how much the audience could accept an ad which has been carried out in various ways. The blue bar represents for general […]

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China Social Media Monster: Qzone 40 million UV per day.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Google Trends: First, let’s compare the daily uv of sina weibo and tencent weibo, following is what we got: It seems both of these 2 micro […]

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Comparing International Social Media to China local counterparts.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Picked up from Sohu IT: Ogilvy has released a diagram about Chinese social media sites and their foreign counterparts on March, 3rd, 2011. Check the picture you will […]

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China’s “Linkedin” clones: Ushi vs. Tianji.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Baidu Index: Ushi, being thought as the one of the most qualified business social network sites (BSNS) in China, has gained a 103% increas on its user […]

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China’s Most Popular BBS/Forums; Mop vs. Tianya.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Baidu Index: Mop and Tianya, as two of the most popular BBS among China’s young generation, have vied with each other for a long time. From […]

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Sina Commands 56% of China’s Microblog Market.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Graph from CICC ‘s Investment Focus: According to iResearch, Sina takes 56.5% market share on active users basis and 86.6% browsing time basis in 2010 China’s micro blog market […]

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China’s Top 15 Social Media Networks.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Tech Rice: This is the latest statistic report from Tech Rice about the data of China’s social networking sites. It’s interesting that Sina Weibo has just […]

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Comparing China’s “Linkedin” Clones.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Alexa: Linkedin has been blocked several days ago but now seems to come back. What if one day Linkedin suffers the same destiny with facebook or […]

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2011 Distribution of China Social Media Network Active Users

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Tech Rice: The graph shows us clearly how China’s SNS active users are classified by city levels and age segments. 70% active users of Sina Weibo, […]

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Battle of China’s Microblogs; Sina vs. Tencent.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Baidu Index: Though being claimed to possess more than 100 million registered users, Tencent microblog (green) shows significantly less buzz (activeness & on site time) than […]

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China’s 4 Microblog Personality Types.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Incitez‘s Microblogging in China: According to the report, here we got 4 kinds of microbloggers, or maybe to all the SNS users, this way of identification also […]

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4 Types of China Tweets Most Retweeted.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Incitez‘s Microblogging in China: Seems the celebrity effect still works well on China microbloggers, and the interesting stuff are also appealing to them. So how to utilize […]

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China Netizens Top 17 Mobile Phone Activities.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Research in China: Smart phone gets quite common in China due to its multi-functional features among which quick internet access ability is most popular among young […]

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Baidu 83.6% Search Query Market Share.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From China Internet Watch: Ever since the censorship problem in China, Google has been squashed by Baidu gradually. Now according to the data form iResearch in Q4 of […]

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China Social Media: Tencent Microblog (+36%) vs. Kaixin001 (-54%).

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Baidu Index: Orange line stands for Tencent microblog and green one for Kaixin001. Though being launched in April 2010, pretty new when compared with Kaixin001, Tencent […]

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China Social Media Popularity: Kaixin001 (-54%) Sina Weibo (+85%)

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Baidu Index: Orange line stands for Sina Weibo and green one for Kaixin001. China top social network— kaixin001, seems to be fading away gradually. Since July, […]

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“Unidentified” Chinese Digital Media Takes 14.5% of Market.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From iSearch: In 2010Q4, the main change in online advertising reflects in two aspects: first, the video & rich media has suffered a reduction of 0.9% which fell […]

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China Internet Penetration According to City Tiers.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From ChinaInternetWatch: China’s Internet penetration rate (IPR) is 34.3%, higher than the world Internet penetration rate. Provinces with IPR higher than 34.3% can be classified as Tier 1. […]

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China’s Internet Grows 5% to 35% Total Penetration.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From CNNIC: As we can see in the graph, in the end of 2010, there were 457 million Chinese Internet users; the increase is about 73 million. The […]

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Chinese Netizens; 40% Over 30 Years Old.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From CNNIC:: In 2010, the percentage of users over the age of 30 increased, but over half of the total online population are still those who under 30. […]

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China’s Most Used Digital Applications.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From CNNIC:: The top 3 Chinese internet application on all devices are: Search engines, Music & News while it’s a little different from those on mobile devices only […]

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How Chinese Search For Group Buy Sites.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From BAIDU DATA: As we find in the chart, the search for group buy site such as “Meituan” “Nuomi” occupies over a half. Due to the huge amount […]

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China’s Internet; 450M: Only 35% Potential Capacity.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from DCCI: Netizen’s penetration rate is the result of dividing the population with the amount of netizens. Now China owns 450 million netizens (info from Sohu IT) […]

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China Digital Behavior: Microblogs vs. Social Networks

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from DCCI: The mighty social media, microblog and social network sites account for a large chunk of netizens’ spare time. According to what’s being presented in the […]

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+25% Increase on China’s Top Female Websites.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from Alexa: The graph is about the on site time of the top female sites in China— Yoka, Elle, Rayli and Pclady. From the graph we can […]

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Q4 2010: China Search Engine Revenue Market Share.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from iResearch: From iResearch’s year end report, the domestic search engine market revenue of 2010 Q4 is said to be 3.29 billion rmb. With no doubt, Baidu […]

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China Digital Landscape Turbulence.

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Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Data from DCCI: According to the PV conversion graph we can see that in the cyber wrold of China, it is Social Community that keeps raising for the […]

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