The world’s most powerful celebrities on top China social media sites performance, based on Renren, Sina weibo, Tencent weibo, Youku and more. 34% of the top 50 most buzzed-about celebrities in China are musicians.
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One minute, Tecent making RMB 83,000, China mobile making RMB 246,000, Sina Weibo generating 95,000 posts, 139,000 pictures are uploading to Qzone of Tecent, 3.47 million times search on Baidu, 148,000 people visiting Tmall and Taobao, 73,000 transaction happening on Alipay.(from IT搜狐)
People say that Email Direct Marketing is dying, but the truth is the opposite. According to a research done by Ipsos-Reid, several conclusions worth consideration:
The good folks at CIC has created a huge info-graphic gathering 115 brands on WeChat, which could be categorized into 23 different categories, like non-profit, sports, cosmetics, lifestyle, F&B and so on.
Finding and developing content for social media assets can be a daunting task. Is your social media team having difficulty finding and developing great content? Here are 10 useful resources:
According to the CNNIC, of the user info on WeChat, 65.80% location information, 46.61% name information and 35.34% avatar are real. Only 15.14% users did not fill in real personal info.
CIC released their newly updated China social media landscape chart detailing China’s many players across each segment.
According to Epsilon‘s China Consumer Loyalty Study in 2013: “Although the global economy growth is slowing down, the consumption power is still on the rise in China.
During 2012, the number of Sina Weibo registered users exceeded the 300 million at the end of February, 400 million after July, and jumped over 500 million by the end of 2012.
597 Million the estimated number of active social networking users in China. The volume of social sharing in China went up by 60% in 2012.
When German researchers from Humboldt University (Berlin) and Technical University (Darmstadt) asked 600 Facebook users how they felt when browsing the social network, they found that, for many, being bombarded with idyllic photos of holidays and family, along with ebullient status updates, makes them compare their lives with those in their Friends list. For the [...]
According to research, China has become the second largest luxury good consumption power, and it is estimated to become the largest in a few years. Savvy Chinese consumers are no longer just after brand names, and the consumption behavior varies. In China, men are the major buyers of luxury goods, approximately 45% of luxury bags [...]
In 2012, the advertising revenue for fashion magazine ELLE and Vogue in China reached 1.48 billion and 0.65 billion. As we can see, the top 10 advertisers in both magazines are all beauty brands. The top three advertisers in ELLE are Dior, Estee Lauder and Chanel, while the top three in VOGUE are Dior, L’Oreal [...]
In 2012, the market scale for online video has achieved 9.25 billion in China, and brought 6.72 billion advertising revenue. The chances to be played on mobile devices and online TV have become the major battle field for video content producing companies to compete for right now. With the decreasing production cost and the [...]
Interesting data to show the growth of mobile market: with the world’s total 7 billion population, 4 billion of them own a mobile phone, while only 3.5 billion have a tooth brush. In the year 2013, mobile devices would be the major hub for people to connect online; 91% of people will carry their mobile [...]
According to iResearch, the total online advertising budget of luxury brands was about 110 million RMB from Jan-Oct. 2012, which was 10.5 million more than the whole year budget of 2011. The spending peaked on September 2012, which was 36.1% higher than the number of 2011. As of the total advertising days, luxury brands had [...]
Advocacy plays a fundamental role in realizing social marketing’s holy grail: Engagement@Scale. Brand advocacy is defined as the activation of people who are, or could be, passionate enough to engage on behalf of the brand and ultimately expand the customer base. Dachis Group‘s data platform, which tracks the social activity of 30,000 brands and 248,000 advocates, [...]
According to iResearch, the scale of mobile internet reached 54.97 billion by 2012, the growth rate is 96.4%. One major reason for that is the coverage of smart phones in China. iResearch estimated that by 2012, there are 360 million smart phones in China, thanks to Android system which helps to lower the price [...]
From L2 Digital IQ index report, of the 20 beauty brands, ninety percent of beauty brands are on at least two platforms. Benefit Cosmetics holds 7 platforms, while Estee Lauder is presented on six. All of the beauty brands maintain a presence on Sina Weibo. The 20 brands that are being weighted on the L2 [...]