Entries by Resonance Team

Top 25 Most Popular Western Celebrities on China Social Media.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE The world’s most powerful celebrities on top China social media sites performance, based on Renren, Sina weibo, Tencent weibo, Youku and more. 34% of the top 50 most buzzed-about […]

What happens in a China Internet Minute.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE One minute, Tecent making RMB 83,000, China mobile making RMB 246,000, Sina Weibo generating 95,000 posts, 139,000 pictures are uploading to Qzone of Tecent, 3.47 million times search […]

In China, Email Direct Marketing ROI beats SEO and Social Networks.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE People say that Email Direct Marketing is dying, but the truth is the opposite. According to a research done by Ipsos-Reid, several conclusions worth consideration:

Infographic directory of all brands on WeChat.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE The good folks at CIC has created a huge info-graphic gathering 115 brands on WeChat, which could be categorized into 23 different categories, like non-profit, sports, cosmetics, lifestyle, […]

Creating great content marketing in China.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Finding and developing content for social media assets can be a daunting task. Is your social media team having difficulty finding and developing great content? Here are 10 useful resources:

A briefly deep analysis of WeChat, China’s most popular mobile social network.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE   According to the CNNIC, of the user info on WeChat, 65.80% location information, 46.61% name information and 35.34% avatar are real. Only 15.14% users did not fill […]

2013 Comprehensive China social media landscape.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE CIC released their newly updated China social media landscape chart detailing China’s many players across each segment.

China consumers more loyal, and more willing to spend on enjoyment and recreation.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE According to Epsilon‘s China Consumer Loyalty Study in 2013: “Although the global economy growth is slowing down, the consumption power is still on the rise in China.

Overview of Sina Weibo growth and effectiveness in 2012.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE    During 2012, the number of Sina Weibo registered users exceeded the 300 million at the end of February, 400 million after July, and jumped over 500 million by the end of 2012.

Top 10 most popular China social media networks.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE 597 Million the estimated number of active social networking users in China. The volume of social sharing in China went up by 60% in 2012. 

Luxury brands versus the sophisticated Chinese consumer.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE According to research, China has become the second largest luxury good consumption power, and it is estimated to become the largest in a few years. Savvy Chinese consumers […]

High expectations for the future of video content in China.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE   In 2012, the market scale for online video has achieved 9.25 billion in China, and brought 6.72 billion advertising revenue. The chances to be played on mobile […]

Luxury brands are spending more online in China.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE According to iResearch, the total online advertising budget of luxury brands was about 110 million RMB from Jan-Oct. 2012, which was 10.5 million more than the whole year […]

2016 China to have more than 700 million smartphones.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE   According to iResearch, the scale of mobile internet reached 54.97 billion by 2012, the growth rate is 96.4%. One major reason for that is the coverage of […]

Beauty brands’ Chinese social media adoption.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From L2 Digital IQ index report, of the 20 beauty brands, ninety percent of beauty brands are on at least two platforms. Benefit Cosmetics holds 7 platforms, while […]

Chinese brands more present in China social media.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE WPP’s BrandZ just released its annual report on the top 50 most valuable brands in China. A conclusion from learning their social media engagement is that, China’s most valuable brands […]

Why luxury goods cost MORE in China.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE The above infographic explains why you see so many Chinese mainlanders waiting outside Louis Vuitton shops in Hong Kong or at Galeries Lafayette in Paris. Price in China […]

Social media landscape for luxury brands in China.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Aside from things like search engine optimization for Baidu, luxury brands in China need to get themselves on the right social platforms. The L2 report finds that social […]

Top 10 luxury brands on China’s Sina Weibo.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Compared to 2011, car makers again make a strong showing on China’s most important social service – Sina Weibo. Cadillac is top in terms of fans/followers on Weibo […]

How to keep Chinese customers loyal.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Clickfox‘s latest research shows compared to the price or promotion, customers care more about product quality. Two major motivation for brands loyalty are quality (88%) and customer service […]

The top 10 “digitally smartest” luxury brands in China.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE A think tank for digital innovation, L2, grades brands on their carefully crafted approach to social marketing and web presences for Chinese consumers and came up with a […]

How to calculate the “digital IQ” of luxury brands in China.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE The L2 Think Tank grading structure of the luxury brands’ “digital ranking” is 30 percent each for doing social media and localizing your site, and 20 percent each for […]

Chinese spend 884 million hours on microblogs during Q3 2012.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From iResearch: In Q3 of 2012, Chinese social network kept on growing, so far, it covers over 422 million people, which surpasses the reach of news website, and […]

12 Major factors in Chinese car purchasing decisions.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE   Protective security system is the primary consideration among car buyers, followed by the break system. Energy efficient engine, automatic transmission and PRESAFE weight the same in car […]

2012 China’s top Fashion portals performance.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE According to iResearch, the daily coverage of fashion sites in October is 10.5 million. The top three fashion sites are: aili.com, with the daily coverage of 1.01 million; […]

2012 China online ad spend increased 36.8%

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE According to iResearch, the total China online ad market is increasing steadily, which is 36.8% more than Q3 of 2011. Advertisers who advertise for over 30 days are […]

58% of Beijing car buyers are upgrading or buying an additional vehicle.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE According to AC Nielsen, A survey of consumers in BJ who intend to buy a car next year show 58% of thinking of upgrading their current cars or buying […]

Comparison of China’s Sina Weibo vs Tencent WeChat.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE Great infographic from CIC comparing Tencent WeChat and Sina Weibo. The platforms are complementary, with few overlapping functions allowing Tencent’s WeChat to enhance a current social media marketing mix dominated by Sina Weibo.

97% China netizens using micro-blogs vs other social media.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Nielsen: Micro-blog reaches 97% of all mainstream China social media users, while SNS’s penetration is about 70%. LBS has about 10% usage rate. 66% of connected consumers are […]

How Chinese netizens use China social media.

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE From Nielsen: Chinese consumers use social media for many reasons including connecting socially, entertainment, news and services. Different platforms have different focus except for Micro-blog, which now serves […]

Are Chinese more open on microblogs or SNS?

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

Uncommonly Deep Digital Case Studies. Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media. FIND OUT MORE According to Nielsen: SNS have more real name users which indicates a more real-life based social network, while microblogs have more casual users, thus being prone to being […]