Entries by Resonance Team

What happens in a China Internet Minute.

One minute, Tecent making RMB 83,000, China mobile making RMB 246,000, Sina Weibo generating 95,000 posts, 139,000 pictures are uploading to Qzone of Tecent, 3.47 million times search on Baidu, 148,000 people visiting Tmall and Taobao, 73,000 transaction happening on Alipay.(from IT搜狐)

Luxury brands versus the sophisticated Chinese consumer.

According to research, China has become the second largest luxury good consumption power, and it is estimated to become the largest in a few years. Savvy Chinese consumers are no longer just after brand names, and the consumption behavior varies. In China, men are the major buyers of luxury goods, approximately 45% of luxury bags […]

Luxury brands are spending more online in China.

According to iResearch, the total online advertising budget of luxury brands was about 110 million RMB from Jan-Oct. 2012, which was 10.5 million more than the whole year budget of 2011. The spending peaked on September 2012, which was 36.1% higher than the number of 2011. As of the total advertising days, luxury brands had […]

Beauty brands’ Chinese social media adoption.

From L2 Digital IQ index report, of the 20 beauty brands, ninety percent of beauty brands are on at least two platforms. Benefit Cosmetics holds 7 platforms, while Estee Lauder is presented on six.  All of the beauty brands maintain a presence on Sina Weibo. The 20 brands that are being weighted on the L2 […]