People say that Email Direct Marketing is dying, but the truth is the opposite. According to a research done by Ipsos-Reid, several conclusions worth consideration:
According to Epsilon‘s China Consumer Loyalty Study in 2013: “Although the global economy growth is slowing down, the consumption power is still on the rise in China.
From Decision Fuel: 70% of consumers will spend more in 2013 than 2012, with the most popular new purchase being a smartphone.
According to research, China has become the second largest luxury good consumption power, and it is estimated to become the largest in a few years. Savvy Chinese consumers are no longer just after brand names, and the consumption behavior varies. In China, men are the major buyers of luxury goods, approximately 45% of luxury bags [...]
In 2012, the market scale for online video has achieved 9.25 billion in China, and brought 6.72 billion advertising revenue. The chances to be played on mobile devices and online TV have become the major battle field for video content producing companies to compete for right now. With the decreasing production cost and the [...]
According to iResearch, the total online advertising budget of luxury brands was about 110 million RMB from Jan-Oct. 2012, which was 10.5 million more than the whole year budget of 2011. The spending peaked on September 2012, which was 36.1% higher than the number of 2011. As of the total advertising days, luxury brands had [...]
According to iResearch, the scale of mobile internet reached 54.97 billion by 2012, the growth rate is 96.4%. One major reason for that is the coverage of smart phones in China. iResearch estimated that by 2012, there are 360 million smart phones in China, thanks to Android system which helps to lower the price [...]
The above infographic explains why you see so many Chinese mainlanders waiting outside Louis Vuitton shops in Hong Kong or at Galeries Lafayette in Paris. Price in China is much higher than in the West. Transportation cost from Guangzhou to Beijing is actually higher than from Guangzhou to the US. Miscellaneous tax and fees, and [...]
Protective security system is the primary consideration among car buyers, followed by the break system. Energy efficient engine, automatic transmission and PRESAFE weight the same in car purchasing decisions, about 10%. People born later than the 70s have a strong pursuit in the electronic devices that are equipped in car, especially the intelligent multimedia [...]
According to iResearch, the daily coverage of fashion sites in October is 10.5 million. The top three fashion sites are: aili.com, with the daily coverage of 1.01 million; Onlylady.com with the daily coverage of 0.92 million, and pclady.com with the daily coverage of 0.85 million. Also, the online time at the fashion sites in October [...]
According to iResearch, the total China online ad market is increasing steadily, which is 36.8% more than Q3 of 2011. Advertisers who advertise for over 30 days are from the industries of internet service, transportation, real estate and IT industries; and what worths noticing is that the financial service industry has a significant growth in [...]