Our mission: to create connection and engagement between Brands and customers through social community in China. By increasing the value of Brand “heart” assets, our messages resonate more than traditional channels allow.

Resonance offers clients in-depth knowledge and insight into China online culture, advertising, marketing, and communications. By focusing this knowledge into the creation of niche online communities, we’re able to help Brand’s create relationships with their customers on a foundation of mutual respect, value-add engagement, and loyalty.

Rand Han; Strategy Director.

Rand Han

Rand is a Chinese American, born in California, with family roots in Shanghai. Since graduating from the University of California, Rand has worked for production companies in Hollywood, CRM company Acxiom, and McCann Relationship Marketing.

In 2006, Rand started Bloodyamazing Co.Ltd. (BA360) a boutique agency offering advertising and marketing collateral design, online and offline media planning and buying; and website design, creation and digital marketing. BA360’s clients include L’Oreal Vichy, Biotherm, Coca-Cola, Schindler, Volkswagen, International Paper, Zyrtec and others.

Rand is the architect of Resonance’s business concept; it’s business model is based on the missniuniu online social media experiments conducted at BA360; a project which eventually won Rand a spot on Internationalist Magazine’s top innovators of 2009 award, in addition to client wins such as 3Suisses, American Airlines, Unilever, and others. Rand has also served as panelist on UC Berkeley’s Asia Business Conference, and The Effie Award’s Social Media Roundtable and others.

Rand currently focuses on all strategic elements of Brand campaigns, including each niche community’s “Big Idea”, content planning, design, execution; and online/offline marketing strategy. Rand also created and writes Littleredbook.cn; one of China’s most popular advertising blogs.

Sherry Xie; Account Director.

Sherry Xie

Sherry is a Chinese local, born in Shanghai. Sherry graduated from the Shanghai International Studies University (SISU), and since then worked for Mediaedge:cia, and later with Rand at Bloodyamazing; where she was responsible for online/offline media buying, and project management/execution.

At Resonance Sherry manages and executes all Chinese social media projects; she manages our digital marketing teams, and acts as chief editor for all content, both aggregated and created in-house. Sherry also plans, manages, and executes Resonance’s online media buying strategies.

Sherry is also “missniuniu”; and served as the model for BA360′s initial social media experiments. Her efforts formed the basis of Resonance’s business model. Missniuniu has now spun off into her own business unit; developing online celebrity and hosting brand sponsorships and fashion website partnerships in China’s internet space.