China Social Branding Agency

High expectations for the future of video content in China.

In 2012, the market scale for online video has achieved 9.25 billion in China, and brought 6.72 billion advertising revenue. The chances to be played on mobile devices and online TV have become the major battle field for video content producing companies to compete for right now. With the decreasing production cost and the increasing advertising revenue, the video content producing industry is having a brighter future. (from iResearch)

2012年，国内在线视频有92.5亿元市场规模，67.2亿元广告收入；终端与内容造就无穷大的盈利前景。移动端及互联网电视已经成为了继PC端之后视频行业争夺的主要战场；企业内容战略布局全面调整，各家侧重点分散。随着内容成本的下降和广告收入的持续增加，视频行业的盈利前景更加明朗。（艾瑞网）