China Social Branding Agency

4 top reasons why Chinese buy counterfeit luxury goods.

From Slideshare.net: As fakes and copies are a big problem in China, counterfeit luxury goods is a topic can’t be avoid, it caused a big negative influence for luxury brands, people have lost motivation to buy a real one, as too many can be seen on streets. Based on IWOM content from a GroupM & CIC white paper, Chinese counterfeit buyers have various reasons, vanity and no brand awareness, to name a few. 

转自Slideshare.net: 中国的“山寨”已成为一大社会诟病，尤其在高端奢侈品市场，假冒赝品更是不可避免的话题。如LV等人手一只且难辨真假，消费者已对大众奢侈品牌减低了购买动力。根据群邑&CIC2011年一份奢侈品的调查内容显示，国人购买赝品有各种原因，其中虚荣心，以及无品牌意识为主要两项。