China Social Branding Agency

What Chinese luxury consumers want.

From Slideshare.net: A GroupM & CIC white paper, 2011 Luxury Brands on China Social Media indicates bags and shoes are Chinese netizens mostly talked luxury goods. Major drivers behind such online buzz are price and style.

Fashion sites, lifestyle communities and luxury verticals are key buzz distributors, among which 55bbs, Yoka and Iwatch are the top 3 sites where netizens talking about luxury. Indexes like posting rates, number of posters and buzz volume, can map out the popularities of communities segmentation, which brands can optimize online media planning by understanding differences. 

转自Slideshare.net：群邑&CIC2011年奢侈品调查白皮书显示，皮包类和鞋类是中国网民最常说的奢侈品话题，讨论的主热点包括价格以及款式。网民主要集中在奢侈品网站，生活社区等平台讨论有关话题，其中前三个平台为55bbs, Yoka and Iwatch. 根据发帖频率，人数以及发帖数量可以分析出每个社区类别的活跃程度，品牌可以据此做出最有效的网媒营销策略。