China Social Branding Agency

Interaction of China netizens on Luxury social networks.

From Slideshare.net: Luxury efluencers means netizens who have influence and effective interaction with luxury fans. Based on luxury buzz content, there are 4 clear behavioral characteristics in the online community: shopaholic, style guru, fashionista, brand fan. Luxury efluencers refer to both style gurus and fashionistas. Interactions consist of conversations (opinions expressed and emotions exchanged) and activities (things like offline event, brand promotion, and fashion show).

转自Slideshare.net：奢侈品网络影响者指在网络社区中积极互动，对粉丝有很大影响的网民。分析奢侈品话题内容可明显辨别出网络社区中四类不同行为者：购物狂，时尚专家，时尚潮人，以及品牌粉丝。其中购物狂与时尚专家可算是奢侈品网络影响者。所有互动主要围绕线上交流，线下事件两条主线展开。