China Social Branding Agency

Men in Asia-Pacific most active on social networks.

From eMarketer: A survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks for work, entertainment, and connecting friends, as their lives majorly revolve around career and making money. For service providers and marketers, young and professional men in the region are a highly desirable target, eMarketer forecasts the base will hit 853.7 million in 2014. China accounts for nearly half of users in the region, estimated to reach 414.5 in 2014.  

转自eMarketer: 一份针对亚洲21到39岁未婚男士的调查揭示，由于婚前以事业为重，因此工作娱乐交友等生活项目都高度依赖社交媒体。年轻的职业男士一直是服务供应商以及营销人员的主流客户群，各种客户端新应用等附加产业不断衍生。emarketer预测到2014年这一群体将达八亿五千多万，中国有四亿一千四百万。