How a 31-year old Shanghai office worker spends his money.
Posted: 427 days ago in: China Digital Landscape
In recent research Stenvall Skoeld interviewed Chinese consumers to understand their preferences and how they spend their income. Looking at a 31-year old Shanghai office worker with a masters degree and a monthly income of 10,000 RMB – which puts him in the top 20% of urban Chinese income earners – we can see that the discretionary spending is still lower than many would have expected.
Stenvall Skoeld最近做了一个调查尝试了解中国消费者的喜好和他们的消费情况。以一个31岁、拥有硕士学位、月收入10000元的上海白领来举例（收入水平在城镇人口前20%），可自由支配的收入仍然远远低于预期。
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Very interesting. The rent amount seems low unless in the very distant suburbs or shared.
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