China Social Branding Agency

China online luxury shopping increases 68.8% in 2011.

From: iResearch The market scale of China luxury online shopping in 2010 (including C2C and B2C) is 6.36 billion yuan; the number in 2011 is estimated to be 10.73 billion yuan with an annual growth of 68.8%. In the whole market scale of China online shopping, transaction size of online luxury shopping keeps percentage of 1%-2%: it accounts for 1.38% in 2010 and is estimated to be 1.41% in 2011. From the view of proportion of online luxury shopping transaction size in luxury shopping, the penetration rate in 2010 is 3.16% and is estimated to be 4.37% in 2011 and 8.03% in 2015.

来自：艾瑞网 的调查数据显示，中国内地2010年奢侈品网络购物交易规模（C2C部分与B2C部分合计）为63.6亿元，2011年交易规模预计将达107.3亿元，实现68.8%的年增长。根据我国网络购物市场交易规模核算，奢侈品品类占网络购物交易规模的比例均保持在1-2%之内，其2010年占比为1.38%，预计2011年其占比为1.41%。从奢侈品网络购物交易规模占国内奢侈品交易规模的比例来看，2010年其渗透率为3.16%，2011年渗透率将达到4.37%，预计2015年奢侈品网购占比将达到8.03%。