China online video ad revenue: 1.687 billion RMB in Q4 2011.
Posted: 473 days ago in: China Digital Landscape
From Enfodesk: The market size of advertiser revenues has reached 1.687 billion RMB, a 135.3% increase compared with Q4 2010.
根据EnfoDesk易观智库近期发布《2011年第4季度中国网络视频市场季度监测》数据显示，2011年第4季度中国网络视频市场广告收入为16.87亿元，环比增涨13.7%，同比增长135.3%
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Marketers seeking to reach the teen to young adult demographic in China should seriously consider incorporating online video on websites like Youku, Sina, Tudou and iQIYI. Online video is gaining popularity at a rapid pace, and will only continue to grow in importance for marketers in the years to come. According to iResearch’s latest data online video market size will grow from 6.27 billion yuan in 2011 to as much as 22.5 billion yuan by 2014 – this same figure increased by nearly 100% YOY from 2010 to 2011. This will certainly be an area to watch.
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