- Article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively.
- 9 out of 10 organizations market with content marketing.
- On average, B2B marketers employ eight different content marketing tactics to achieve their goals.
- Marketers, on average, spend over a quarter of their marketing budget on content marketing
Download the full report: B2B Content Marketing: 2012 Benchmarks, Budgets & Trends