Top 6 ways Asian brands use social media.
Posted: 514 days ago in: China Social Media
From: Burson Marsteller
- Asian companies are focused mostly on ‘pushing’ news to users, including journalists, bloggers and other opinion-formers.
- Few Asian company CEOs or senior executives are actively using social media.
- Crisis and issues communications mostly concern customer service complaints that may escalate.
- 亚洲公司主要将新闻“推”给他们的用户，其中包括媒体记者、博主和其他意见领袖
- 这些公司的CEO和高层管理人员很少使用社交网络媒体
- 危机和问题沟通主要是关于可能升级的客户服务投诉
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