Media & influencer outreach dominates corporate social activity

From: Burson Marsteller

  • Asian companies are focused mostly on ‘pushing’ news to users, including journalists, bloggers and other opinion-formers.
  • Few Asian company CEOs or senior executives are actively using social media.
  • Crisis and issues communications mostly concern customer service complaints that may escalate.

来自:Burson Marsteller

  • 亚洲公司主要将新闻“推”给他们的用户,其中包括媒体记者、博主和其他意见领袖
  • 这些公司的CEO和高层管理人员很少使用社交网络媒体
  • 危机和问题沟通主要是关于可能升级的客户服务投诉
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27 Responses to Top 6 ways Asian brands use social media.

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  9. Rand Han says:

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  18. Skye Media says:

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  19. PRDA.Asia says:

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  20. Chain Media says:

    Comment on Top 6 ways Asian brands use social media. by http://t.co/1FauK8kf http://t.co/T2qQEawE

  21. Chain Media says:

    Comment on Top 6 ways Asian brands use social media. by Chain Media http://t.co/IE70fDhM

  22. Yuping Huo says:

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  23. Chain Media says:

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  24. Rose Wanjugu says:

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  27. Robyn Lewis says:

    RT @Mediakeys_SGP: Top 6 ways #Asian brands use #socialmedia. http://t.co/Ys0yi54L < Looks rather different to use in Australia/the west

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