From: Boston Consulting Group.
China now has 145 million online shoppers—second only to the U.S., with 170 million e-shoppers. Online spending in China is expected to surge over the next five years as personal incomes and comfort with online shopping increase. As a result, the size of the country’s e-commerce market could reach RMB 2 trillion ($315 billion) by 2015, surpassing even that of the U.S. and nearly half of China’s urban consumers, accounting for about 80 percent of the country’s GDP, will be shopping both on- and offline within the next five years.
中国目前拥有1亿4500万网购用户,仅次于美国的1亿7千万。由于个人收入和网络购物便利性的增长,在接下来的5年内中国的网上购物消费将会出现急剧上升。由此带来的结果是,在2015年之前中国的电子商务市场规模将达到2万亿元人民币(约等于3千150亿美元),已经超过美国的规模。将近一半的中国城镇消费者将会同时在线上或线下消费(约占国内生产总值的80%)
















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