Why netizens follow brands on Social Media.

By On November 30, 2011 · 23 Comments · In China Digital Landscape

From meiti6: Picture above from Get Satisfaction explains Reasons for People Follow  Brands on Social Media Sites.

  1. 97% respondents admit Social Media influenced their purchasing decisions. They tend to chose brands which they had seen on Social Media Sites.
  2. 96% Facebook users say they had recommended products or brands they like to people;
  3. 70% respondents had participated Promotion Campaigns organzied by Brands they buy;
  4. Netizen always download product applications to their mobiles.  23% say they get into such channel by social media sites.

Facebook, Twitter or Weibo? One important reason for people to follow a brand is to get some discount or special gifts.

来自 meiti6:人们在微博、社交网络为什么要关注一个企业品牌呢？下面一张来自Get Satisfaction 很形象的展示了人们关注品牌的原因：

97%的人说社会化媒体影响了他们做出是否买一个产品和品牌的购物决策；
96%的facebook粉丝推荐过企业品牌给其他人；
70%的人参加过企业品牌举行的活动；
23%的粉丝曾经下载过企业品牌的移动应用到自己手机上；
而不管是在facebook上，还是在twitter上，用户关注企业品牌的一个重要原因是想获得企业的特别折扣或优惠，要注意特别，不是随随便便的促销信息，而是能粉丝专属的一些待遇，比如服装品牌就可以推出一些特别款式，只有线上的粉丝才可以买，线下的专卖店都没有的卖。

网络时代，任何一个企业忽视消费者在社会媒体上的声音，并采取相应措施，将最终在市场中被消费者淘汰.

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23 Responses to Why netizens follow brands on Social Media.

  1. Simon Kemp says:
    November 30, 2011 at 3:22 am

    Why netizens follow brands on Social Media. http://t.co/S3XmKNWi #China

    Reply
  2. Rand Han says:
    November 30, 2011 at 5:43 am

    Resonance China – Why netizens follow brands on Social Media. – http://t.co/Hvd8bg0D via @littleredbook

    Reply
  3. kevinkclee says:
    November 30, 2011 at 5:47 am

    RT @littleredbook: Resonance China – Why netizens follow brands on Social Media. – http://t.co/af5sk6SK via @littleredbook

    Reply
  4. Stephen Sullivan says:
    November 30, 2011 at 5:51 am

    RT @littleredbook: Resonance China – Why netizens follow brands on Social Media. – http://t.co/ALKgsWO7 via @littleredbook

    Reply
  5. Chain Media says:
    November 30, 2011 at 6:29 am

    Comment on Why netizens follow brands on Social Media. by Stephen Sullivan http://t.co/MDsFczpx

    Reply
  6. Ren Media says:
    November 30, 2011 at 11:05 am

    Why netizens follow brands on Social Media. | Resonance China http://t.co/Ot16fLrk

    Reply
  7. Meet China says:
    November 30, 2011 at 11:07 am

    RT @RenMedia: Why netizens follow brands on Social Media. | Resonance China http://t.co/H0a4hUEM

    Reply
  8. Chain Media says:
    November 30, 2011 at 12:33 pm

    Comment on Why netizens follow brands on Social Media. by Meet China http://t.co/42OzaUVv

    Reply
  9. Todd Christenson 唐德 says:
    November 30, 2011 at 2:35 pm

    RT @littleredbook: Why netizens follow brands on Social Media. http://t.co/28gFOr4W

    Reply
  10. Chain Media says:
    November 30, 2011 at 6:34 pm

    Comment on Why netizens follow brands on Social Media. by Todd Christenson 唐德 http://t.co/YkuGFPHA

    Reply
  11. Chain Media says:
    December 1, 2011 at 12:38 am

    Comment on Why netizens follow brands on Social Media. by Chain Media http://t.co/sB6dCI1m

    Reply
  12. Chain Media says:
    December 1, 2011 at 6:29 am

    Comment on Why netizens follow brands on Social Media. by Chain Media http://t.co/7kudRTD4

    Reply
  13. Chain Media says:
    December 1, 2011 at 12:32 pm

    Comment on Why netizens follow brands on Social Media. by Chain Media http://t.co/DXB6Jdot

    Reply
  14. Chain Media says:
    December 1, 2011 at 6:34 pm

    Comment on Why netizens follow brands on Social Media. by Chain Media http://t.co/8BHWdBV9

    Reply
  15. PRDA.Asia says:
    December 2, 2011 at 4:01 am

    Why netizens follow brands on Social Media. http://t.co/6szSPPj0

    Reply
  16. Chain Media says:
    December 2, 2011 at 6:28 am

    Comment on Why netizens follow brands on Social Media. by http://t.co/1FauK8kf http://t.co/donMwzRH

    Reply
  17. Chain Media says:
    December 2, 2011 at 12:33 pm

    Comment on Why netizens follow brands on Social Media. by Chain Media http://t.co/lo2zSplm

    Reply
  18. CommOut Media says:
    December 2, 2011 at 3:28 pm

    http://t.co/NAYMOcBg Why netizens follow #brands on #SocialMedia.

    Reply
  19. Chain Media says:
    December 2, 2011 at 6:36 pm

    Comment on Why netizens follow brands on Social Media. by CommOut Media http://t.co/yX57uNZH

    Reply
  20. Chain Media says:
    December 3, 2011 at 12:36 am

    Comment on Why netizens follow brands on Social Media. by Chain Media http://t.co/m5Vu30AJ

    Reply
  21. Chain Media says:
    December 3, 2011 at 6:28 am

    Comment on Why netizens follow brands on Social Media. by Chain Media http://t.co/wkvZJXBa

    Reply
  22. Chain Media says:
    December 3, 2011 at 12:29 pm

    Comment on Why netizens follow brands on Social Media. by Chain Media http://t.co/wQuFFN9V

    Reply
  23. Chain Media says:
    December 3, 2011 at 6:28 pm

    Comment on Why netizens follow brands on Social Media. by Chain Media http://t.co/o9jlDqEs

    Reply

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