The two most popular content types on Sina Weibo.

From Cnbeta: Moods and celebrities are most popular tweet contents

The most popular tweet content are Moods and Celebrities related. People like to share their moods as well as tweet famous people’s quotations, 66% users belong to this category. Followed by second most popular tweet content, Domestic and International News. 61% users like to share/comment/retweet them. The 3rd and 4th popular contents are Lifestyle and Entertainment, respectively 49% and 31% users contributed them. One interesting finding is women have more willingness to share lifestyle content than men. 62% women say they tweet lifestyle content, while only 49% men do so.

来自 Cnbeta: “心情语录、名人语录”最主流，大家一起转转转！

受访者最愿意转发的内容依次是“心情语录、名人语录”66%，以及国内外的热点、时事新闻61%，关注生活咨询以及名人动向的受访者也高达 49% 和31%。值得注意的是，女性受访者转发购物、娱乐、美食等资讯的意愿更高，达到62%，高于男性受访者49%。