Combining China social media and ecommerce into one platform.

By On November 21, 2011 · 27 Comments · In China Social Media

From Mecoxlane: Recently, Mec and Sino Weibo reached a strategic cooperation, Mec launched its Enterprise Promotion Page on Weibo, users simply click items and then automatically enter Mec’s website to complete purchasing process. This new move bring Mec huge potential customers, it can lead Weibo users directly to its webpage. Weibo’s share, comment, interactive functions can greatly increase Mec’s branding and customer loyalty.

来自麦考林：近日，麦考林与新浪微博达成战略合作，在麦考林的新浪微博企业版推出促销页面。用户只需点击促销页面中展示的商品，即可以跳转到麦考林的页面完成购买。此次合作，麦考林可以利用新浪微博巨大的用户效应，将粉丝转化到麦考林的网络平台，同时借助新浪微博的互动、分享、评论功能，增加用户的粘性和忠诚度. 这是麦考林与新浪微博首次进行电子商务与社交媒体融合的尝试，双方此次合作，不仅为用户提供了更多购物便利，同时也开创了电子商务与社交媒体融合的新形式，为电子商务社会化，以及社交媒体的盈利，提供了更多想象空间。

在电子商务与社交媒体融合方面，最著名的就是F-commerce模式。零售商可以直接在Facebook开设店铺(F-stores)，用户也可以通过Facebook账号在线购买；或者，电子商务公司在其官方购物网站嵌入Facebook相关功能。在国内，电子商务与社交媒体的融合刚刚起步。今年3月，新浪收购麦考林部分股份，成为麦考林第二股东。业内人士认为，新浪旗下最有发展潜力的微博和麦考林电子商务的结合，将给中国互联网的业务模式带来巨大冲击，电子商务行业也在酝酿着渠道的重大变革。

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27 Responses to Combining China social media and ecommerce into one platform.

  1. Simon Kemp says:
    November 21, 2011 at 3:32 am

    Combining China social media and ecommerce into one platform. http://t.co/ydhvd1A8 #China

    Reply
  2. Max Peiro says:
    November 21, 2011 at 3:44 am

    RT @eskimon Combining China social media and ecommerce into one platform. http://t.co/hyHjxmAF #China #in

    Reply
  3. Digital Optimization says:
    November 21, 2011 at 4:18 am

    RT @littleredbook: Combining China social media and ecommerce into one platform. http://t.co/lVSfEeIP

    Reply
  4. Sandeep Budhiraja says:
    November 21, 2011 at 5:18 am

    Combining China social media and ecommerce into one platform. http://t.co/ejSUX7eu #China

    Reply
  5. Chain Media says:
    November 21, 2011 at 6:27 am

    Comment on Combining China social media and ecommerce into one platform. by Sandeep Budhiraja http://t.co/LWgOz804

    Reply
  6. xherce says:
    November 21, 2011 at 8:06 am

    RT @littleredbook: Combining China social media and ecommerce into one platform. http://t.co/8wSV5mKP

    Reply
  7. xherce says:
    November 21, 2011 at 8:06 am

    RT @littleredbook: Combining China social media and ecommerce into one platform. http://t.co/8wSV5mKP Bona aquesta

    Reply
  8. Rand Han says:
    November 21, 2011 at 10:33 am

    Combining China social media and ecommerce into one platform. – http://t.co/fIBWbOpA via @littleredbook

    Reply
  9. Meet China says:
    November 21, 2011 at 10:36 am

    RT @littleredbook: Combining China social media and ecommerce into one platform. – http://t.co/SkTlAw3t via @littleredbook

    Reply
  10. Chain Media says:
    November 21, 2011 at 12:32 pm

    Comment on Combining China social media and ecommerce into one platform. by Meet China http://t.co/eKyNCIjW

    Reply
  11. Sarah Yana Akib says:
    November 21, 2011 at 1:51 pm

    Combining China social media and ecommerce into one platform. | Resonance China http://t.co/7wFhWsfI

    Reply
  12. Amy Bao says:
    November 21, 2011 at 6:35 pm

    RT @litteredbook Combining China social media and ecommerce into one platform. – http://t.co/aG8CDW4w

    Reply
  13. Farzana Bahar says:
    November 21, 2011 at 6:36 pm

    RT @litteredbook Combining China social media and ecommerce into one platform. – http://t.co/aG8CDW4w

    Reply
  14. Chain Media says:
    November 21, 2011 at 6:36 pm

    Comment on Combining China social media and ecommerce into one platform. by Sarah Yana Akib http://t.co/qJ8u3gX7

    Reply
  15. Mihran Papazian says:
    November 22, 2011 at 12:39 am

    Combining China social media and ecommerce into one platform. – http://t.co/lrHcEyvT via @littleredbook #微博

    Reply
  16. Chain Media says:
    November 22, 2011 at 12:40 am

    Comment on Combining China social media and ecommerce into one platform. by Chain Media http://t.co/3fhcQrki

    Reply
  17. PRDA.Asia says:
    November 22, 2011 at 2:40 am

    Combining China social media and ecommerce into one platform. http://t.co/1Y5GvO7U

    Reply
  18. Chain Media says:
    November 22, 2011 at 6:27 am

    Comment on Combining China social media and ecommerce into one platform. by http://t.co/1FauK8kf http://t.co/Ekcau3LZ

    Reply
  19. Emile El Murr says:
    November 22, 2011 at 3:10 pm

    RT @littleredbook: Combining China social media and ecommerce into one platform. http://t.co/sWXX0HDo

    Reply
  20. Chain Media says:
    November 22, 2011 at 6:34 pm

    Comment on Combining China social media and ecommerce into one platform. by Emile El Murr http://t.co/cElYj8ld

    Reply
  21. HogoDigital says:
    November 25, 2011 at 2:14 am

    RT @littleredbook: Combining China social media and ecommerce into one platform. http://t.co/67oIADjV

    Reply
  22. PRDA.Asia says:
    November 27, 2011 at 2:05 am

    Combining China social media and ecommerce into one platform. http://t.co/LQVkpyqK

    Reply
  23. Ad Meeuwsen says:
    November 27, 2011 at 4:07 am

    Combining China social media and ecommerce into one platform. http://t.co/LQVkpyqK

    Reply
  24. Chain Media says:
    November 27, 2011 at 6:26 am

    Comment on Combining China social media and ecommerce into one platform. by Ad Meeuwsen http://t.co/9qj3EqCW

    Reply
  25. Chain Media says:
    November 27, 2011 at 12:26 pm

    Comment on Combining China social media and ecommerce into one platform. by Chain Media http://t.co/Zm2b8MkY

    Reply
  26. Chain Media says:
    November 27, 2011 at 6:27 pm

    Comment on Combining China social media and ecommerce into one platform. by Chain Media http://t.co/rxY6jSjI

    Reply
  27. Chain Media says:
    November 28, 2011 at 12:31 am

    Comment on Combining China social media and ecommerce into one platform. by Chain Media http://t.co/6LxgqrB6

    Reply

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