China Social Branding Agency

Which China social media platforms do prestige brands choose?

From L2: Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as 116M. 66% of the prestige brands are on China social media, versus less than 5% in 2010. Online video sites are being noticed and collectively have a 30% increase since last year, and their traffic have separately grown 16% (Youku) and 12% (Tudou).

来自L2：图表显示，新浪微博的流量在3个月内增长了490%，在100个知名品牌中，有57%都选择了运用它与品牌粉丝互动。虽然开心网的流量下降了29%，但使用开心网的品牌却增加了9%。知名品牌使用社交媒体的比例也从去年的不足5%上升至现在的66%。随着流量的增加，土豆和优酷等视频网站也逐渐开始受到重视，其使用率总共上涨了30%。我们还发现，由于中国的社交媒体众多，导致了品牌粉丝的分散，于是在对比品牌粉丝数量时，中国社交媒体的品牌粉丝数远远落后于Facebook上的品牌粉丝数。