From L2: Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as 116M. 66% of the prestige brands are on China social media, versus less than 5% in 2010. Online video sites are being noticed and collectively have a 30% increase since last year, and their traffic have separately grown 16% (Youku) and 12% (Tudou).

来自L2:图表显示,新浪微博的流量在3个月内增长了490%,在100个知名品牌中,有57%都选择了运用它与品牌粉丝互动。虽然开心网的流量下降了29%,但使用开心网的品牌却增加了9%。知名品牌使用社交媒体的比例也从去年的不足5%上升至现在的66%。随着流量的增加,土豆和优酷等视频网站也逐渐开始受到重视,其使用率总共上涨了30%。我们还发现,由于中国的社交媒体众多,导致了品牌粉丝的分散,于是在对比品牌粉丝数量时,中国社交媒体的品牌粉丝数远远落后于Facebook上的品牌粉丝数。

 

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33 Responses to Which China social media platforms do prestige brands choose?

  1. Simon Kemp says:

    Which China social media platforms do prestige brands choose? http://t.co/4bBO7aXK #China

  2. Jake Kim says:

    Which China social media platforms do prestige brands choose? http://t.co/4bBO7aXK #China

  3. Which China social media platforms do prestige brands choose? http://t.co/4bBO7aXK #China

  4. pagan says:

    Which China #socialmedia platforms do prestige brands choose? | http://t.co/DVFIWVzb #China RT @eskimon @ivandj

  5. Holaba says:

    via @littleredbook: 57% of prestige 100 brands present on Sina Weibo – traffic skyrocketed 490% in the past 3 months.http://bit.ly/oLoOli

  6. Which China #socialmedia platforms do prestige brands choose? | http://t.co/bGAHIk0M #China RT @eskimon @ivandj RT @torque10:

  7. Rand Han says:

    Which China social media platforms do prestige brands choose? – http://t.co/uosO06tv

  8. Meet China says:

    RT @littleredbook: Which China social media platforms do prestige brands choose? – http://t.co/TqgdgbLo

  9. RT @littleredbook: Which China social media platforms do prestige brands choose? – http://t.co/TqgdgbLo

  10. devorahw says:

    Which China social media platforms do prestige brands choose? – http://t.co/uosO06tv

  11. Roger Nierga says:

    Which China social media platforms do prestige brands choose? – http://t.co/PImCYL5k via @littleredbook

  12. Max Peiro says:

    RT @littleredbook Which China social media platforms do prestige brands choose? – http://t.co/lBqoOF6a

  13. Fern Yit Lim says:

    Which China social media platforms do prestige brands choose? – http://t.co/T1nnDiwP #socialmedia #china

  14. Alex Jones says:

    Reading Which China social media platforms do prestige brands choose? http://t.co/fJTV6J0S

  15. Insight into the use of China social media platforms by prestige brands – look no FB! (Makes a change doesn't it) http://t.co/kwOysw9D

  16. ahnaHENDRIX says:

    Which China social media platforms do prestige brands choose? http://t.co/LoQO7nIB #China via @eskimon Fascinating..

  17. Which China social media platforms do prestige brands choose? – http://t.co/1InihMu4 via @littleredbook @rogernierga

  18. [...] Which China social media platforms do prestige brands choose? | Resonance China – Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as 116M. 66% of the prestige brands are on China social media, versus less than 5% in 2010. Online video sites are being noticed and collectively have a 30% increase since last year, and their traffic have separately grown 16% (Youku) and 12% (Tudou). [...]

  19. Chain Media says:

    Comment on Which China social media platforms do prestige brands choose? by COTRI China Outbound http://t.co/OzkYdY3d

  20. Skye Media says:

    Which China social media platforms do prestige brands choose?… http://t.co/b8MRnrtZ

  21. Bob Mcintire says:

    Which China #socialmedia platforms do prestige brands choose? | http://t.co/DVFIWVzb #China RT @eskimon @ivandj

  22. PRDA.Asia says:

    Which China social media platforms do prestige brands choose? http://t.co/bKUnVLZt

  23. Ren ren holds on RT @PRDA_Asia: Which China social media platforms do prestige brands choose? http://t.co/9ufhtu6V

  24. Which China social media platforms do prestige brands choose? http://t.co/kdx58VeD via Resonance China

  25. Tessamaria says:

    Ren ren holds on RT @PRDA_Asia: Which China social media platforms do prestige brands choose? http://t.co/9ufhtu6V

  26. Ren ren holds on RT @PRDA_Asia: Which China social media platforms do prestige brands choose? http://t.co/9ufhtu6V

  27. Chain Media says:

    Comment on Which China social media platforms do prestige brands choose? by Todd Christenson 唐德 http://t.co/sXQit07b

  28. Chain Media says:

    Comment on Which China social media platforms do prestige brands choose? by Chain Media http://t.co/db3rX0Vm

  29. Which China #socialmedia platforms do prestige brands choose? | http://t.co/bGAHIk0M #China RT @eskimon @ivandj RT @torque10:

  30. DMChina says:

    Which China social media platforms do prestige brands choose? #DMAsia @DMChina http://t.co/KBOhQ7DB

  31. Ricardo says:

    Which China social media platforms do prestige brands choose? http://t.co/Yx8b1WzL For those interested in chinese #socialmedia like me…

  32. Chain Media says:

    Comment on Which China social media platforms do prestige brands choose? by Ricardo http://t.co/e6eafKio

  33. Kenneth Cho says:

    RT @littleredbook: Which China social media platforms do prestige brands choose? http://t.co/kaXHIgDQ

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