46% Chinese netizens trust brands w/ microblogs.

From eMarketers: A report from eMarketers has shown in China 46% of netizens trust a brand more if they experienced or observed an online campaign through microblog (weibo). Though the data was one year ago when Weibo was just about to burst in China, Chinese netizens are really different from those in Western countries.

来自eMarketers：eMarketers的一份报告指出，在中国有46%的网民在经历或者看到某品牌的线上微博活动之后，对该品牌的信任度都会大幅度提高。虽然该报告的数据是取自1年前，也就是微博正式在中国蓬勃发展的时候，但是它仍然能很好表现出东西方网民的差异。第二大容易被微博影响的人群来自日本，那里有33%的网民会通过微博活动而变得更加相信一个品牌。最不容易打动的要数英国网民，只有3%的网民会被微博活动所打动而更加相信某品牌。