Comprehensive infographic of China digital landscape

From Burson-Marsteller: This infographic from BM has almost covered every popular social media platforms in China. We would like to analyze it from 3 aspects. The first one is time, according to it’s presentation, we can see that Chinese netizens totally spend 32 hours/month staying online, 41% of the time is on Weibo & SNS, 23% is on watching videos and 10% is on e-commerce sites like Taobao. The second one is function, the infographic tells us that in China 385M netizens are IM users (among which 90% should be Tencent QQ users); and the most used function is search which seems to be dominated by Baidu. The third one is way of access, till now in China there are 910M mobile users, 200M smart phones and 80M 3G users and this number, like the infographic said, will increase exponentially and the result will be like this: in the coming future, netizens will use mobile to access internet, but not computers.

来自Burson-Marsteller：来自BM的这份图表几乎涵盖了中国国内所有热门的社交媒体网络。我们将从3方面来进行介绍。首先是时间，根据该图所示，中国网民在互联网上花费的时间为32小时/月，其中41%用在了微博和社交网络上，23%用来看视频，10%用来网络购物。第二是功能方面，中国网民中油3.85亿的聊天工具使用者（其中90%都应该是腾讯QQ的用户）；用途最广的还是搜索功能，该领域则是有百度主导。第三是上网方法，目前在中国有9.1亿的手机用户，2亿的只能手机用户以及8000万的3G用户，而这些数字，就像图表中所说的那样，将会成几何倍数增加，而这样导致的结果就是将来人们上网的主要工具会变成手机，而非电脑。