Data from CIC: Based on the data collected form CIC Weibo Tracking, the luxury brands followers seem to be pretty interested in product intro and celebrity & designer contents. Check the graph we will see that for fashion brands like Burberry, Louis Vuitton and Gucci, the content of their tweets are mostly on fashion events and celebrities, while watch brands like IWC and Longines prefer to share category knowledge.
数据来自CIC：根据CIC微博分析工具的数据来看，奢侈品牌的粉丝们对于产品介绍及明星和设计设的话题更为感兴趣。查看该图我们发现，对于Burberry，LV以及Gucci这样的品牌，他们的微博内容主要是关于时尚活动以及明星，而对于IWC和Longines这样的名表品牌的微博内容则是主要在分析本行业的知识。
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How China luxury brands communicate on Sina Weibo. Burberry heavily relies on designers & celebrities http://t.co/yKO4MWq
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Comment on How China luxury brands communicate on Sina Weibo. by André Schappo http://t.co/SQs2M8Or
I have compiled a list of over 200 Western Companies/Brands that are using Sina Weibo 新浪微博 which you may find interesting. http://blog.sina.com.cn/s/blog_6fab54120100wohn.html
[...] Ma anche una forte presenza in Sina Weibo, corrispettivo di Twitter nel il gigante asiatico. Burberry è il marchio di moda più attento all’engagement in questa piattaforma da 250 milioni di utenti: la loro strategia conversazionale si basa sull’attenzione agli influencer nel mondo di moda e design, e sull’integrazione con gli eventi offline (come si mostra qui) [...]