2011 Chinese youth mobile device preference and behavior.

By On August 31, 2011 · 18 Comments · In China Digital Landscape

From Envoate: 18-30 year-old Chinese youth are known as China’s post-90s and post-80s generation. These 3 million young Netizens are the main target of many brands,therefore, their digital behaviors are particularly vital for  marketing purposes. According to Enovate research report, compared with post-80s, post-90s spend more time on the phone devices. If they have to give up one between the computers and phones, the proportion of those who are willing to give up computer reaches highly 75%. They obtain their daily information from the downloaded applications on the phones. Young people today are no longer passionate in the once popular game “stealing crops” in a virtual farm.Instead, they are more willing to share articles,photos and their opinions of social current events on Weibo. The young generation spend their time in browsing, self-expression and communication on their digital devices. The function of these electronic devices not only meets  the young people’s eagerness to express their opinions, but also it makes these acts no longer restricted to the locational or even national boundaries.

来自Enovate：18-30岁的中国年轻人，称为中国的90后和80后。这3亿年轻网民人群，是许多品牌的主要销售对象，因此他们的数字行为对于营销而言，尤为重要。根据Enovate调研报告显示，相对于80后，90后花更多的时间在手机上。倘若手机和电脑只选其中一种时，90后愿意放弃电脑的比例高达75%，他们的日常许多信息由手机上所下载的应用获得。现在年轻人不再热衷在虚拟农场偷菜，更愿意在微博上分享文章、照片以及对社会实事评头论足。数字化的年轻一代，在移动设备上更多的是浏览、表达和交流，而电子设备的功能不仅符合了年轻人自我表达的欲望，并且它使这些行为不再限于地区甚至国界的限制。

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18 Responses to 2011 Chinese youth mobile device preference and behavior.

  1. Rico Wyder says:
    August 31, 2011 at 3:16 am

    2011 Chinese youth mobile device preference and behavior. http://t.co/U5qHQSX

    Reply
  2. iChinaForum says:
    August 31, 2011 at 3:41 am

    Nice infographic! RT @littleredbook 2011 Chinese youth mobile device preference and behavior. http://t.co/jLXWmnI

    Reply
  3. Phanie_V says:
    August 31, 2011 at 9:30 am

    RT @raykwong: Nice infographic! RT @littleredbook 2011 Chinese youth mobile device preference and behavior. http://t.co/e2YYxpM #china

    Reply
  4. blengyee says:
    August 31, 2011 at 10:34 am

    2011 Chinese youth mobile device preference and behavior. http://t.co/U5qHQSX

    Reply
  5. All about China says:
    August 31, 2011 at 11:47 am

    RT @littleredbook: 2011 Chinese youth mobile device preference and behavior. http://t.co/6jLv2s9

    Reply
  6. Stephen Sullivan says:
    August 31, 2011 at 12:01 pm

    2011 Chinese youth mobile device preference and behavior. — Resonance China http://t.co/7I3oPnC

    Reply
  7. Jillian Mitchell says:
    August 31, 2011 at 12:43 pm

    2011 Chinese youth mobile device preference and behavior. — Resonance China http://t.co/7I3oPnC

    Reply
  8. Jillian Mitchell says:
    August 31, 2011 at 12:54 pm

    2011 Chinese youth mobile device preference and behavior. — Resonance China http://t.co/7I3oPnC

    Reply
  9. Sarah Yana Akib says:
    September 1, 2011 at 12:25 am

    2011 Chinese youth mobile device preference and behavior. — Resonance China http://t.co/q8hKpKC

    Reply
  10. Be Gravity.™ says:
    September 3, 2011 at 4:24 am

    2011 #Chinese youth #mobile device preference and behavior – http://t.co/2RVjY27

    Reply
  11. Rand Han says:
    September 3, 2011 at 6:38 am

    2011 Chinese youth mobile device preference and behavior. http://t.co/U5qHQSX

    Reply
  12. Active Advertising says:
    September 3, 2011 at 6:41 am

    2011 Chinese youth mobile device preference and behavior. http://t.co/U5qHQSX

    Reply
  13. Henry Pepper says:
    September 3, 2011 at 6:44 am

    #Chinese youth mobile behaviour and preferences 2011 http://t.co/MiAxyDW #advertising #mobileadvertising

    Reply
  14. Giuliano Noci says:
    September 3, 2011 at 6:45 am

    RT @littleredbook: 2011 Chinese youth mobile device preference and behavior. http://t.co/3aF81rn

    Reply
  15. Full Screen Mobi Ads says:
    September 3, 2011 at 6:48 am

    #Chinese youth mobile behaviour and preferences 2011 http://t.co/MiAxyDW #advertising #mobileadvertising

    Reply
  16. Andrey Golub says:
    September 3, 2011 at 8:16 am

    RT @littleredbook: 2011 Chinese youth mobile device preference and behavior. http://t.co/3aF81rn

    Reply
  17. Brent Tollman says:
    September 3, 2011 at 4:59 pm

    2011 Chinese youth mobile device preference and behavior. http://t.co/U5qHQSX

    Reply
  18. Marco says:
    February 17, 2012 at 3:44 pm

    quello che sto studiando 2011 #tesi #cina Chinese youth mobile device preference and behavior. – http://t.co/gTUGAq90 via @littleredbook

    Reply

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