China Top 11 online display advertising channels.

Data from DCCI: Based on the data from DCCI’s Social Network Marketing Report, the ad type with most impression turns out to be pre-roll ad in video sites. The traditional effective banners, anyway, have fallen into the 2nd place. It’s a sign that with the rapid development of Internet, netizens are changing from text readers to video audiences. So, the more they watch videos, the high impression pre-roll will get. Meanwhile, games planted ad and keywords in articles seem to gain fewest impression from target audience.

数据来自DCCI：根据DCCI的社交网络互动营销报告中的数据来看，在2011年上半年，中国受到最多关注的广告形式是视频网站里的视频插播广告。而对于传统互联网最有效的广告模式–横幅广告，却已经落到了第二位。这也表明了随着互联网的迅猛发展，网民正在从文字读者转变成视频观众。网民观看视频越频繁，视频插播广告受到的关注也就越多。另外，游戏内置广告及软文内关键字广告对于受众的影响却是最小的。