China Top 11 online display advertising channels.

By On August 30, 2011 · 12 Comments · In China Digital Landscape

Data from DCCI: Based on the data from DCCI’s Social Network Marketing Report, the ad type with most impression turns out to be pre-roll ad in video sites. The traditional effective banners, anyway, have fallen into the 2nd place. It’s a sign that with the rapid development of Internet, netizens are changing from text readers to video audiences. So, the more they watch videos, the high impression pre-roll will get. Meanwhile, games planted ad and keywords in articles seem to gain fewest impression from target audience.

数据来自DCCI：根据DCCI的社交网络互动营销报告中的数据来看，在2011年上半年，中国受到最多关注的广告形式是视频网站里的视频插播广告。而对于传统互联网最有效的广告模式–横幅广告，却已经落到了第二位。这也表明了随着互联网的迅猛发展，网民正在从文字读者转变成视频观众。网民观看视频越频繁，视频插播广告受到的关注也就越多。另外，游戏内置广告及软文内关键字广告对于受众的影响却是最小的。

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12 Responses to China Top 11 online display advertising channels.

  1. Rand Han says:
    August 30, 2011 at 3:12 am

    China Top 11 online display advertising channels. http://t.co/EON2S08

    Reply
  2. Simon Kemp says:
    August 30, 2011 at 3:16 am

    China Top 11 online display advertising channels. http://t.co/TlyBC3z #China

    Reply
  3. Gabriel Jorby says:
    August 30, 2011 at 3:31 am

    RT @littleredbook: China Top 11 online display advertising channels. http://t.co/PN4iSMG

    Reply
  4. Rod Cardenete says:
    August 30, 2011 at 3:46 am

    China Top 11 online display advertising channels. http://t.co/TlyBC3z #China

    Reply
  5. Belinda Ang says:
    August 30, 2011 at 5:18 am

    China Top 11 online display advertising channels ~ http://t.co/eDu2pO7

    Reply
  6. Roger Nierga says:
    August 30, 2011 at 8:01 am

    China Top 11 online display advertising channels. http://t.co/aHKsRIt via @littleredbook

    Reply
  7. Mihran Papazian says:
    August 31, 2011 at 12:04 am

    [GReader Share]China Top 11 online display advertising channels. http://j.mp/pxayTo

    Reply
  8. Rand Han says:
    September 3, 2011 at 6:38 am

    China Top 11 online display advertising channels. http://t.co/EON2S08

    Reply
  9. Brent Tollman says:
    September 3, 2011 at 4:59 pm

    China Top 11 online display advertising channels. http://t.co/EON2S08

    Reply
  10. PTL Group says:
    September 4, 2011 at 8:03 pm

    China Top 11 online display advertising channels -Resonance China http://t.co/YREc0q1 @B2BChinaNews #China

    Reply
  11. Paul van Veenendaal says:
    September 5, 2011 at 7:53 am

    China Top 11 online display advertising channels. http://t.co/EON2S08

    Reply
  12. Douglas White says:
    September 7, 2011 at 7:44 am

    Pre-roll adverts work best in China. Results duplicated in N.A. Is it because you can't avoid it? Still don't like it! http://ow.ly/6nrkE

    Reply

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