China Social Branding Agency

Comparing PV: Sina Weibo eating Kaixin’s lunch.

Data from Alexa: Check the picture we can see obviously that compared with the constant decrease of Kaixin001, Renren acts pretty stably. Since user loyalty of Renren seems to be incredibly high, and even they have found something new and fun to play with, they will come back to Renren to communicate & share new things with their classmates or friends here. This reminds me of the same situation of Tencent Weibo whose users mainly come from Tencent QQ.

数据来自Alexa：检查上图我们可以很明显地发现相对于开心网的持续性衰落，人人网却表现的相对稳定。 看来人人网的用户忠诚度相当的高，即使是他们找到了一个更有意思的平台，他们仍然会回来继续和这里的朋友或同学分享交流。这不禁让我想起了和人人网情况很类似的腾讯微博，其用户大部分都来自于QQ用户，而这些用户基本上都是长期使用QQ作为主要IM工具，他们的朋友也基本上都在这里。