Qzone vs. Weibo; comparing engagement on engagement rates.

Data from JiaThis: The data are based on May research analyzing more than 150 million netizens’ click on the “Share” button in Chinese social media sites. We can see that though Tencent Qzone, which has the most users, is highest shared content traffic rate(15.12%), it’s reflux traffic rate (people who click on shared link) is about 7% lower than that of Sina Weibo whose shared content traffic rate is only 9.09%.

数据来自JiaThis：该组数据是基于对5月份1500多万用户对国内各种社会化媒体网站上的“分享&转发”按键的点击次数的分析统计而得出的。腾讯的QQ空间虽然在分享数据比重上占据第一位，但其回流量比重却比新浪微博低了7%左右。Google Buzz在中国市场仍然水土不服，其回流量比重仅为0.01%。