China Social Branding Agency

77% social media users look for incentive based engagement.

From Digital Buzz: When the traditional CRM has transformed into social CRM, the modern consumers are also changing and evolving with the growth of social media. A research has showed that it is the incentive that the users have paid most attention on when they have a chance to engage with a brand through social media, and the following focus points are effective problem solving & feedback solicitation.

来自Digital Buzz：当传统的CRM进化为社会化CRM时，当代的消费者们也随着社会化媒体的增长而改变，而进化。研究表明，当用户有机会通过社会化媒体与某品牌互动时，他们最关注的往往是品牌活动奖励，其次是该活动能否帮助他们解决问题以及自己的回馈是否被采用。