China Social Branding Agency

Which Chinese social networks have the most engagement?

Data from bShare: bShare is China’s largest social button provider and offers monthly tracking data of contents shared to each social platform. From bShare’s data we can see that while Sina Weibo takes a huge part of domestic social media market with its great number of active users, its shared traffic is about 22% lagging behind that of Tencent Qzone whose data turns out to be 32.2%. Sina Weibo rockets upward, but there remains a long way for it to catch up with the number of users of Tencent QQ. Meanwhile, we can see that the shared traffic of “Others” turns out to be as high as 25.9%. Seems the social platforms still have more space to grow, or to seize.

数据源来自bShare：bShare 是中国最大的社会化媒体网站按键提供商，它可以统计出社交网站上被分享的内容的阅读数据。从bShare的数据我们可以看出，虽然拥有着数量可观的活跃用户，并因此占据了国内社交媒体市场的一大部分，但在新浪微博(10.6%)上被分享的内容的比例却比QQ空间(32%)低了22%左右。新浪微博确实在蓬勃发展，但是要赶上腾讯QQ的庞大的用户量，还尚需时日。另外，图标中“其他”项目的数据高达25.9%。看来社交平台还是有成长空间的，或者说，还是有地盘可以抢的。