China digital ad spend, Portals dominate at RMB 570MM.

By On June 29, 2011 · 2 Comments · In China Digital Landscape

Data from iResearch: Based on our previous post which points out netizens in China still spend majority time on portals, marketers spend more than 570MM RMB on portals in April, the number is 11 times bigger than that on Social Community sites (47MM).

数据来自艾瑞：根据我们先前发过的一篇指明国内网民在门户网站上花费的时间最多的帖子，我们可以对该图表有更好的理解。营销人员4月份在门户网站上的广告花费超过了5.7亿人民币，这个数量也比社区网站上的广告花费（4700万）多了11倍。而对于金融性质的论坛，广告花费仅为3600万。金融从业人员从来都不读广告的么？

Related Posts Plugin for WordPress, Blogger...
Tagged with: • • •
 

2 Responses to China digital ad spend, Portals dominate at RMB 570MM.

  1. Rand Han says:
    June 29, 2011 at 3:11 am

    China digital ad spend, Portals dominate at RMB 570MM. http://bit.ly/lD9Or7

    Reply
  2. Roger Nierga says:
    June 29, 2011 at 2:22 pm

    China digital ad spend, Portals dominate at RMB 570MM. http://bit.ly/lD9Or7

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Join Resonance and the largest China social media, business, and branding group on Linkedin.

FIND LIKEMINDED INDIVIDUALS DISCUSSING THE PRESENT AND FUTURE OF CHINA SOCIAL MEDIA, SOCIAL BUSINESS, AND SOCIAL BRANDING.

In a nutshell.

We build optimized, reliable China social engagement systems for brands.

We do this through analyzing the meta-behavior driving consumer digital actions, engaging through a balance of brand communication objectives and target consumer benefit, and building and maintaining relationships of trust and loyalty via billions of ones and zeros.

Fueled by Curiosity.

We value insightful curiosity, reliability, and consistent solution discovery.

We are fueled by curiosity; the constant drive to understand what works and what doesn't, to discover solutions to problems traditional methods cannot find, to build systems uniquely customized to client objectives, to pioneering China social media into social branding.