China Social Branding Agency

China social media landscape infographic.

From CIC: There are 457 million netizens living in China. The number, which is 23.2% of the world’s total 2.08 billion netizens, is estimated to grow to 2 billion by 2015.  When we compare the behaviors of netizens in China & US, it’s interesting that Chinese are creating more digital UGC content than Americans… but, Chinese netizens interact less, 19% lower than that of American netizens.

来自CIC：中国网民人数达到了4.57亿，即全球网民总数的23.2%，且据估计该数字会在2015年达到20亿。当我们在对比中美网民的行为时，结果显示中国网民比美国网民创作了更多的内容，但是，却比美国网民更少的参与到互联网（营销）活动中去，因为其参加活动人数比比美国网民低了19%。