Picked this up from TED; it’s a great talk on transparency and brand sponsored content, by the filmmaker who created Super Size Me, as he documents the creation of his new movie: The Greatest Movie Ever Sold.
DISCOVER LIKE-MINDED INDIVIDUALS, INDUSTRY INSIDERS ASKING QUESTIONS, DISCUSSING ANSWERS TO CHINA SOCIAL MEDIA, BUSINESS, BRANDING, QUERIES, CONUNDRUMS.
We build optimized, reliable China social engagement systems for brands.
We do this through analyzing the meta-behavior driving consumer digital actions, engaging through a balance of brand communication objectives and target consumer benefit, and building and maintaining relationships of trust and loyalty via billions of ones and zeros.
We value insightful curiosity, reliability, and consistent solution discovery.
We are fueled by curiosity; the constant drive to understand what works and what doesn't, to discover solutions to problems traditional methods cannot find, to build systems uniquely customized to client objectives, to pioneering China social media into social branding.
TED; Merging Transparency and Branded Content. http://bit.ly/j25cgF