China Social Branding Agency

35.8% of China’s total traffic generated by social media

Data from DCCI: Though SNS and Weibo are thriving in China, we can see from the graph that search engine has generated as much as 84.7% of total traffic, 2 times more than that of SNS & Weibo brings. Anyway, when we check the best estimated traffic source channels, search engine is only 14% higher than SNS & Weibo. It seems things are shifting to SNS overall, but haven’t reached it quite yet.

数据来自DCCI：尽管中国的社会化媒体及微博正在迅猛发展，但从表格中的数据我们可以看出，84.7%的浏览量是由搜索引擎产生的，比社会化媒体和微博所带来的流量要高2倍以上。但当我们查看最被看好的流量来源渠道时，搜索引擎只比社会化媒体和微博多了14%，看来人们都十分看好这个网络新宠。