Microblog marketing dominates China online advertising.
Posted: 724 days ago in: China Digital Landscape
Taken from the Marketing Report of Sina Weibo: After the “Year of Weibo”, microblog platforms in China are now increasing. According to iResearch’s analytic data, among the five listed major marketing appraoches in China, microblog marketing currently is with the lowest cost and performs best in these 3 important indexes: influence, interactivity and accuracy.
摘自新浪微博营销报告：在经历了“微博元年”之后，中国的微博平台目前正在获得丰收。根据艾瑞的分析数据，在表格中列出的国内重要的5种营销手段中，微博营销的花费最低，且在影响力，互动性及精确性这3项重要指标中的表现最为出色。
9 Comments
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The cost portion for microblog will soon change as Sina introduces their new corporate packages. Still unsure of accuracy but i do agree that in terms of interactivity and and influence microblogging is unequaled.
Compared with the cost, I think most of brands care more about the following 3 portions. So I believe even if the budget rises while the effect gets better, brands could hardly say no to it. And thanks for your comment!
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