China, Time Spent: (+)44.8% Internet, (-)42.5% TV.

Data from CTR China: Based on CTR China’s Media Audience Research & Report, Q4, 2010: compared with people’s time spent on TV in 2009, that of 2010 has decreased by 42.5% while the time spent on Internet has increased by 44.8%. Though TV marketing remains most used in China, with fast popularization of Internet, the online marketing will catch up and surpass TV marketing soon.

数据来自CTR China：根据CTR中国2010年第四季度的媒体受众分析报告来看，他们花费在电视上的时间与去年相比下降了42.5,%，而在互联网上所花费的时间则上升了44.8%。虽然电视营销在中国还是主要的营销手段，但是随着互联网的迅速普及，使用线上营销的企业数量早晚会赶超使用传统电视营销的企业。