China Social Branding Agency

User base and profits of China’s top social media networks.

Data from Red Tech: Through this China SNS brief profile matrix we can see Tencent has the largest number of registered users while it’s Renren that gains the highest revenue from its 120 million users. The breakeven 51.com, founded in 2005, now has 180 million users— 60 million more than that of Renren.com. Compared with enlarging the user base blindly , how to make use of your current users should be more focused on by social networking sites.

数据来自Red Tech: 通过这张中国社会化媒体简介图我们可以发现，腾讯在用户数量上是最多的，而凭借自身1.2亿用户的人人网，却是盈利最大的。51网是该表中唯一一个收支平衡的网站，即使它比人人网的用户要多出6000万。与盲目的扩充用户相比，如何更好的利用好现有的用户应该是每个社会化媒体网站更应该重视的。