43% China’s marketers use social media for improved sales.

Taken from DCCI: In eyes of China’s marketers, the greatest benefit social media marketing brings to an enterprise is company exposure while the lowest is sales increase. But the final goal of marketing is to enhance sales volume and raise the revenue. So how to control conversion between company exposure and sales increase means a lot to marketers and enterprises. Meanwhile, small & middle sized companies need to pay more attention to social media marketing which costs less when compared with traditional marketing channels, but generates great effect.

取自DCCI: 在营销者看来，社会化媒体营销为企业带来最多的是公司曝光度，而最少的则是销售额的增加。但是，营销的最终目的就是要增加销量以提高企业收益。因此，如何控制好公司曝光度以及销售量增加之间的关系对营销者以及企业来说都是非常重要的。同时，因为和传统传播媒体的花费比较，社会化媒体营销的花费显得更为低廉，而收效也相当不错，因此中小型公司需要更多地关注社会化媒体营销方面的信息。