68% China Microblog users influenced by WOM.
Posted: 750 days ago in: China Social Media
via DigiCha: From the latest research conducted by Red Tech— a Shanghai based advisory firm, we find that WOM from friends, classmates or colleagues is the major factor converting new users to Sina Weibo members.
摘自DigiCha：从上海的一家本土咨询公司Red Tech的最新报告中我们发现：中国网民成为新浪微博用户的最主要的原因是受其朋友，同学或者是同事的影响。从另一方面来看，这样的结果也向我们展示了口碑营销在中国的巨大影响力。
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