Top China Social Networks: Members vs. Loyalty.
Posted: 756 days ago in: China Digital Landscape, China Social Media
Data from CNNIC: According to CNNIC’s latest Chinese SNS users’ report, Renren has dominated the whole SNS market with its 39% market share and most stable user foundation (user loyalty as high as 69.6%). However, the report has excluded Qzone which may have a bigger market share and higher user loyalty when combined with Tencent Pengyou.
数据源自CNNIC：根据CNNIC最新的国内SNS用户报告，人人网由于其39%的市场份额以及高达69.6%的用户忠诚度而在中国SNS市场上占据了主导地位。但是，在该报告的分析对象中， CNNIC 用腾讯朋友取代了Qzone这个可能占有更多市场份额以及拥有更高用户忠诚度的网站。
8 Comments
Pingback: Rand Han
Pingback: Rhys Wesley
Pingback: alexco
Pingback: Nick Wreden
How is loyalty measured here? Return visits? A survey? Does it indicate the users are exclusive to one network over another?
Hi Simon, it’s measured by CIC’s data tracking tool. I prefer to call it the stickness which has been generated after a long term of application of renren since the users’ student period.
The loyal renren users are those who spend more time here than that of any other sns, but I don’t think they are exclusive. Generally the Chinese netizens will have accounts in various sns which enable them to get more info and interact & communicate with more people. They are not likely to put all the eggs in one basket. The most popular social media sites, as to me, are Qzone, weibo and renren.
Pingback: Paul van Veenendaal
Pingback: Chung Hwa Chao
Leave a Reply