The how & why of selecting a microblog in China.
Posted: 757 days ago in: China Social Media
via DigiCha: As the passed 2010 being dubbed as “Year of the Microblog in China”, it is much more vital to understand how do China netizens select a microblog platform in 2011. Red Tech, a Shanghai based advisory company has rolled out research on the microblog users and the result is as above. The celebrity aura is getting weaker and weaker; to the contrary, friends become a decisive factor when the netizens choose among the various weibo platforms in China.