China Social Branding Agency

The how & why of selecting a microblog in China.

via DigiCha: As the passed 2010 being dubbed as “Year of the Microblog in China”, it is much more vital to understand how do China netizens select a microblog platform in 2011. Red Tech, a Shanghai based advisory company has rolled out research on the microblog users and the result is as above. The celebrity aura is getting weaker and weaker; to the contrary, friends become a decisive factor when the netizens choose among the various weibo platforms in China.

来自DigiCha：过去的2010年被称之为“中国微博元年”，因此在2011年了解中国网民是如何选择微博平台变得至关重要。来自上海的咨询公司Red Tech对微博用户做了一项调查，结果如上图所示。看起来明星效应似乎正在减弱；相反的，朋友们则变成了网民在中国众多微博平台中作出选择时考虑的最多的因素。