35% Chinese luxury purchase influenced by digital & WOM.

From McKinsey‘s Insights China_Luxury Goods: As to the luxury product market in China, its in-store execution that gets most consumer attention while the internet is gaining more importance than traditional media. Meanwhile, WOM is also quite influential to China luxury product consumers.

选自McKinsey的Insights China_Luxury Goods：对于中国的奢侈品消费市场来说，实体店铺的宣传往往能收到最好的效果，而互联网上的推广也越来越收到重视。同时，中国的奢侈品消费者们对口碑传播也比较关注。