35% Chinese luxury purchase influenced by digital & WOM.

By On April 18, 2011 · 12 Comments · In China Digital Landscape

From McKinsey‘s Insights China_Luxury Goods: As to the luxury product market in China, its in-store execution that gets most consumer attention while the internet is gaining more importance than traditional media. Meanwhile, WOM is also quite influential to China luxury product consumers.

选自McKinsey的Insights China_Luxury Goods：对于中国的奢侈品消费市场来说，实体店铺的宣传往往能收到最好的效果，而互联网上的推广也越来越收到重视。同时，中国的奢侈品消费者们对口碑传播也比较关注。

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12 Responses to 35% Chinese luxury purchase influenced by digital & WOM.

  1. Rand Han says:
    April 18, 2011 at 6:31 am

    35% Chinese luxury purchase influenced by digital & WOM. http://bit.ly/hFlE8I

    Reply
  2. David Cushman says:
    April 18, 2011 at 6:44 am

    RT @littleredbook: 35% Chinese luxury purchase influenced by digital & WOM. http://bit.ly/hFlE8I

    Reply
  3. Giuliano Noci says:
    April 18, 2011 at 6:50 am

    RT @littleredbook: 35% Chinese luxury purchase influenced by digital & WOM. http://bit.ly/hFlE8I

    Reply
  4. Tom Griffiths ☝ says:
    April 18, 2011 at 6:50 am

    “@littleredbook: 35% Chinese luxury purchase influenced by digital & WOM. http://t.co/HwUCP6x”

    Reply
  5. KaZ 站昵 says:
    April 18, 2011 at 7:04 am

    35% Chinese luxury purchase influenced by digital & WOM. http://bit.ly/hFlE8I via @littleredbook

    Reply
  6. Jean-François Amadei says:
    April 18, 2011 at 7:06 am

    RT @kzamri: 35% Chinese luxury purchase influenced by digital & WOM. http://bit.ly/hFlE8I via @littleredbook

    Reply
  7. Iconic88 says:
    April 18, 2011 at 7:34 am

    #Biz #stat ~ 35% Chinese luxury purchase influenced by digital & WOM http://bit.ly/h21Kel cc: @weirdchina

    Reply
  8. Sunny Ye says:
    April 18, 2011 at 7:55 am

    35% Chinese luxury purchase influenced by digital & WOM. — Resonance China http://me.lt/267Sw

    Reply
  9. Hugo E. Martin says:
    April 18, 2011 at 9:00 am

    China, too: 35% Chinese luxury purchase influenced by digital & WOM http://is.gd/Gxx5FF

    Reply
  10. Fergie Miller says:
    April 18, 2011 at 9:55 am

    RT @kzamri: 35% Chinese luxury purchase influenced by digital & WOM. http://bit.ly/hFlE8I via @littleredbook

    Reply
  11. OgPaler says:
    August 17, 2011 at 3:19 am

    RT @littleredbook: 35% Chinese luxury purchase influenced by digital & WOM. http://t.co/NAvH5oR

    Reply
  12. Cyril says:
    August 17, 2011 at 3:21 am

    RT @littleredbook: 35% Chinese luxury purchase influenced by digital & WOM. http://t.co/qdTokMh

    Reply

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