China Social Branding Agency

Chinese students hate China advertising.

Data from DCCI: The graph is about how much the audience could accept an ad which has been carried out in various ways. The blue bar represents for general acceptance while the red one is for the student and the green one is for the white collar. Besides email ad, moving flash ad, pop message ad and bbs post ad, the student’s attitude of varis kinds of ads is distinct from that of the white collar’s.

数据来自DCCI：该图表显示的是广告受众对各种形式的广告的接受程度。蓝条表示的是总体上的接受程度，红色代表的是学生，绿色代表的是白领阶层。我们可以看到，除了邮件广告，浮动动画广告，弹出信息广告以及论坛广告之外，学生对其他类型广告的接受程度与白领阶层的差别很大。