China Social Media: Tencent Microblog (+36%) vs. Kaixin001 (-54%).
Posted: 801 days ago in: China Social Media
Data from Baidu Index: Orange line stands for Tencent microblog and green one for Kaixin001. Though being launched in April 2010, pretty new when compared with Kaixin001, Tencent microblog is neck and neck with Kaixin001 on user attention index in February, 2011.
Tencent microblog has just claimed that its registered users had reached 100 million in Februray, it means 1/6 of Tencent users have activated their microblog accounts and the remained 500 million are supposed to join in sooner or later. However, Kaixin001 seems to have little space to develop if there is no new appealing stuff to maintain its current users. While looking at detailed data of last quarter, we will find that the user attention of Tencent microblog has rised 36% while that of Kaixin001 dropped 54%.