China Social Branding Agency

China Social Media: Tencent Microblog (+36%) vs. Kaixin001 (-54%).

Data from Baidu Index: Orange line stands for Tencent microblog and green one for Kaixin001. Though being launched in April 2010, pretty new when compared with Kaixin001, Tencent microblog is neck and neck with Kaixin001 on user attention index in February, 2011.

Tencent microblog has just claimed that its registered users had reached 100 million in Februray, it means 1/6 of Tencent users have activated their microblog accounts and the remained 500 million are supposed to join in sooner or later. However, Kaixin001 seems to have little space to develop if there is no new appealing stuff to maintain its current users. While looking at detailed data of last quarter, we will find that the user attention of Tencent microblog has rised 36% while that of Kaixin001 dropped 54%.

数据来自百度指数： 橙线代表腾讯博客，绿线代表开心网。腾讯博客虽然是在2010年4月份正式发布，和开心网相比略显稚嫩，但是到2011年2月份的时候，它的用户关注度已经和开心网不相上下。

而也就是在今年2月份，腾讯博客宣布其已经拥有了1亿的注册用户，也就是六分之一的腾讯用户的数量，相信在不久的将来，其余5亿用户也会相继开通其腾讯博客功能。对于开心网来说，如果再不采有效取措施来挽留其现有的用户，它的发展空间将会更小。当我们检查上季度的详细数据时会发现腾讯博客的用户关注度在上升了36%，而开心网的相关数据却下降了54%。那么谁能在这场斗争中笑到最后，让我们拭目以待。